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- #819: What 50+ Years in Boutique Retail Can Teach Today’s Store Owners
Can a boutique really survive for more than 50 years? Starting with just three pieces of jewelry in 1970, Linda Winter built Accessories With a Flair and Hair into a unique business that combines apparel, accessories, hair services, wigs, skincare, and personal styling. In this conversation, she shares the mindset that has helped her navigate… Read more: #819: What 50+ Years in Boutique Retail Can Teach Today’s Store Owners - Five Minute Friday: The Psychology Behind Customer Loyalty and Higher SalesWant customers to buy more without feeling pushy? When people receive value first—whether it’s a small gift, helpful advice, premium content, or an unexpected surprise—they’re naturally more likely to trust your brand and return the favor. Samantha Conner shares practical ways retailers and wholesale brands can use reciprocity to build stronger customer relationships and increase… Read more: Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales
- #818: The Boutique Marketing Strategy Most Retailers Are MissingMore traffic won’t fix a boutique that’s speaking to the wrong customer. Ashley sits down with Josh Orr, CEO of Capital Commerce, to break down what separates seven-figure boutique brands from everyone else. They discuss why identifying your perfect customer changes everything—from your website and social media to your product selection and marketing strategy. If… Read more: #818: The Boutique Marketing Strategy Most Retailers Are Missing
- Ashley Alderson Receives First-Ever Diamond Award Honoring Lasting Impact on Independent Retail
Some awards recognize a great year. Others recognize a lifetime of impact. This year, Gifts & Decorative Accessories introduced its first-ever Diamond Awards in celebration of the 75th anniversary of the Retailer Excellence Awards—a one-time recognition honoring the retailers, manufacturers, sales organizations, and influencers who have helped shape the independent retail industry for generations. We’re… Read more: Ashley Alderson Receives First-Ever Diamond Award Honoring Lasting Impact on Independent Retail - Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing ExplainedCan you trust Shopify to handle your sales tax automatically? Many boutique owners assume that once Shopify’s automated sales tax filing is turned on, everything is taken care of. But automation doesn’t always mean accuracy—and if something is filed incorrectly, you’re still responsible. Juliet from HarQuin Boutique Bookkeeping explains the limitations of Shopify’s automated filing… Read more: Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing Explained
