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- Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat CustomersAre your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own? In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays,… Read more: Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers
- Shopify Email vs Klaviyo: Which One Should Your Boutique Use?
If you’re running a boutique on Shopify, you already know that email marketing is one of the most effective ways to keep your customers coming back. Whether you’re promoting a new arrivals drop, announcing a seasonal sale, or reminding someone about that pair of earrings sitting in their cart, email keeps you top of mind with the people who already love your store. But choosing the right email platform? That’s where things can get a little confusing. And the question I hear allll the time from boutique owners is this: should I stick with Shopify Email, or is it time to move to Klaviyo? - #812: How to Add $200K+ in Revenue to Your Boutique
Can a simple add-on service completely change the revenue of your boutique? Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it’s becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead. - The Boutique Hub at Atlanta Apparel Market
Make The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more - Five Minute Friday: Stop Offering Loyalty Programs Like This… It’s Costing You Sales
Why do so many loyalty programs fail… even when businesses pour time, money, and effort into them? Sara Burks breaks down the biggest reasons most loyalty programs don’t actually create loyal customers — and why discounts, points, and punch cards often attract the wrong buyers instead of building long-term relationships.
