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- Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
Should you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear - Boutique Branding: Why Your Logo Isn’t the Whole Brand (and What Actually Is)
This is a guest blog by Simply Lynn’s Creative. Quick gut-check for you: when you think about your boutique’s “brand,” what comes to mind first? If your answer is your logo, your colors, or that font you finally landed on after twelve hours in Canva, you’re not alone. That’s where 90% of boutique owners I… Read more: Boutique Branding: Why Your Logo Isn’t the Whole Brand (and What Actually Is) - More Than a Conference: What Boutique Summit Feels Like in Real Life
If you’ve never been to Boutique Summit before, it’s easy to assume it’s just another business conference. A couple of days away from the store. A few keynote speakers. Some notes you’ll take with good intentions and maybe revisit later. But Boutique Summit isn’t really something you can understand from the agenda alone. Because the… Read more: More Than a Conference: What Boutique Summit Feels Like in Real Life - #815: The Secret to Getting New Boutique Customers Everywhere You Sell
What if your boutique wasn’t dependent on just one source of customers? In this episode, Ashley sits down with Angie Shelton, owner of Rising Phoenix boutique, to talk about how she built multiple revenue streams that continue to fuel growth in her business. What started as a simple graphic tee business has evolved into a… Read more: #815: The Secret to Getting New Boutique Customers Everywhere You Sell - The Boutique Hub at the Dallas June Markets
It’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.




