Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list.
Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah’s Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You’ll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it’s more important than ever to have powerful relationships between brand and boutique.
>>Leaning Into The Power of Traditional Media– LISTEN NOW ON iTunes <<
>>Leaning Into The Power of Traditional Media– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Leaning Into The Power of Traditional Media
- The story behind Top It Off Accessories.
- The dos and don’ts Karena and Elizabeth learned from sourcing.
- How they managed cash flow as they were scaling.
- How their PR firm prepared them for the press.
- What they did to prepare boutique owners for an increase in demand.
- How they increased their wholesale business.
- The importance of relationships in the boutique business.
- How Karena and Elizabeth manage working together remotely.
Resources Featured In This Episode:
Favorite Quotes from Elizabeth and Karena
“We didn’t know that you could push back on MOQs.” – Karena Elwell Rasser [6:00]
“Everything is up for negotiation.” – Karena Elwell Rasser [8:45]
“One of the things we did right from the start was getting a line of credit.” – Elizabeth Hoenscheid [11:00]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: December 6th, 2022
Do you love the details of Leaning Into The Power of Traditional Media? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Demystifying Credit Card Processing: Rates, Fees, and What They Mean for Your Business
Credit card processing can feel confusing, but it doesn’t have to be. This guide breaks down the different pricing models, explains what interchange fees actually are, and shows you how to calculate your true monthly processing cost so you can make smarter financial decisions for your business. - The Boutique Hub to Deliver Retail Education at Mode Market 2026Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape.
- What’s Trending in Gift & Home: A Holiday Buying Guide for Independent RetailersDiscover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season.
