Is there anyone listening who doesn’t find traditional social media completely exhausting (at least sometimes!) when it comes to trying to grow your brand and reach? In today’s episode, we’re getting the inside scoop on the power of traditional media with the owners of Top It Off Accessories, Elizabeth and Karena, and we’re finding out what it’s like to find yourself in one of the most coveted spots in the nation: on Oprah’s Favorite Things list.
Listen in as Elizabeth and Karena walk us through their brand story, having been in business for 20 amazing years, how they have grown during that time, how they source products, and how they manage cash flow. We also dive into what it was like to be featured on Oprah’s Favorite Things, what they learned from the experience, and—more importantly—what they learned about the power of traditional marketing methods. You’ll hear their thoughts on how boutiques can leverage traditional marketing themselves, as well as why it’s more important than ever to have powerful relationships between brand and boutique.
>>Leaning Into The Power of Traditional Media– LISTEN NOW ON iTunes <<
>>Leaning Into The Power of Traditional Media– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Leaning Into The Power of Traditional Media
- The story behind Top It Off Accessories.
- The dos and don’ts Karena and Elizabeth learned from sourcing.
- How they managed cash flow as they were scaling.
- How their PR firm prepared them for the press.
- What they did to prepare boutique owners for an increase in demand.
- How they increased their wholesale business.
- The importance of relationships in the boutique business.
- How Karena and Elizabeth manage working together remotely.
Resources Featured In This Episode:
Favorite Quotes from Elizabeth and Karena
“We didn’t know that you could push back on MOQs.” – Karena Elwell Rasser [6:00]
“Everything is up for negotiation.” – Karena Elwell Rasser [8:45]
“One of the things we did right from the start was getting a line of credit.” – Elizabeth Hoenscheid [11:00]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: December 6th, 2022
Do you love the details of Leaning Into The Power of Traditional Media? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Ashley Alderson Receives First-Ever Diamond Award Honoring Lasting Impact on Independent Retail
Some awards recognize a great year. Others recognize a lifetime of impact. This year, Gifts & Decorative Accessories introduced its first-ever Diamond Awards in celebration of the 75th anniversary of the Retailer Excellence Awards—a one-time recognition honoring the retailers, manufacturers, sales organizations, and influencers who have helped shape the independent retail industry for generations. We’re… Read more: Ashley Alderson Receives First-Ever Diamond Award Honoring Lasting Impact on Independent Retail - Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing Explained
Can you trust Shopify to handle your sales tax automatically? Many boutique owners assume that once Shopify’s automated sales tax filing is turned on, everything is taken care of. But automation doesn’t always mean accuracy—and if something is filed incorrectly, you’re still responsible. Juliet from HarQuin Boutique Bookkeeping explains the limitations of Shopify’s automated filing… Read more: Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing Explained - #817: Purpose First. Profits Follow: The Evolution of John Mark EnterprisesWhat does it take to turn a high school side hustle into a thriving retail brand, wholesale business, and nationally recognized name? Ashley Alderson sits down with John Mark Sharpe (John Mark Enterprises) as he shares the incredible journey from selling wreaths out of a guest bedroom to building a multi-location business, launching a successful… Read more: #817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises
