Kristyn DeBord Durbin paved her way in the family business as a sales representative and designer for Double J Saddlery. She helped expand the Double J leather goods to include not just handmade saddles and tack but also fashion accessories — bags and belts made from the leftover leathers. She even created her own jewelry line, Vestige by Double J, which she continues to design herself at home in Yoakum, Texas.
As a new mom of two young girls, Kristyn has gone from wholesale to retail, stepping away from her role with the saddlery business to establish June’s Pearls, an online boutique of children’s clothing, toys, and gifts, and she joins the show today to share her story, her history, and the lessons she has learned along the way.
Listen in as Kristyn shares how Double J Saddlery has evolved since it was founded in 1991 and how Kristyn has played a pivotal role in driving the fashion side of the business with the curation of the Vestige by Double J jewelry line. We also discuss how Double J has built a brand that has stood the test of time and become a staple in the Western industry, and what non-Western brands can learn from their Western counterparts. We get into so much in this episode, so get comfortable and get ready to be inspired!
>>Lessons from the West – LISTEN NOW ON iTunes <<
>>Lessons from the West – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
Lessons from the West with Kristyn DeBord Durbin
- Lessons to be learned from the Western industry
- The power of quality
- Wholesale vs. retail experience
- Staying true to your foundation
- The mom work-life balance
Resources Featured In This Episode:
Favorite Quotes from Kristyn DeBord Durbin
“You can do it all, you can. But you have to stay true to who you are in the first place.” – Kristyn DeBord Durbin
“The quality is so important to us. I think that is probably the number one thing that has made Double J successful, the attention to detail and the attention to quality. ” – Kristyn DeBord Durbin
“I try to not lose my sense of self in doing all of the children’s clothing because my main background is leatherwork, and so I’ve been incorporating things that mean a lot to me… I try to incorporate some of my own work back into the boutique.” – Kristyn DeBord Durbin

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper Cochrane? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Start an Online Boutique in 2026 (Step-by-Step, No Fluff)
Starting an online boutique in 2026 isn’t about having the cutest Instagram grid or chasing every trend you see on TikTok. It’s about building a real business — one that makes money, doesn’t burn you out, and actually grows. If you’ve been stuck Googling how to start an online boutique and feeling overwhelmed by conflicting advice, you’re in the right place. This guide walks you through exactly what matters, step by step — no fluff, no guesswork, no outdated advice. - The Boutique Hub at MAGIC New York
The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute! - Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.


