Kristyn DeBord Durbin paved her way in the family business as a sales representative and designer for Double J Saddlery. She helped expand the Double J leather goods to include not just handmade saddles and tack but also fashion accessories — bags and belts made from the leftover leathers. She even created her own jewelry line, Vestige by Double J, which she continues to design herself at home in Yoakum, Texas.
As a new mom of two young girls, Kristyn has gone from wholesale to retail, stepping away from her role with the saddlery business to establish June’s Pearls, an online boutique of children’s clothing, toys, and gifts, and she joins the show today to share her story, her history, and the lessons she has learned along the way.
Listen in as Kristyn shares how Double J Saddlery has evolved since it was founded in 1991 and how Kristyn has played a pivotal role in driving the fashion side of the business with the curation of the Vestige by Double J jewelry line. We also discuss how Double J has built a brand that has stood the test of time and become a staple in the Western industry, and what non-Western brands can learn from their Western counterparts. We get into so much in this episode, so get comfortable and get ready to be inspired!
>>Lessons from the West – LISTEN NOW ON iTunes <<
>>Lessons from the West – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
Lessons from the West with Kristyn DeBord Durbin
- Lessons to be learned from the Western industry
- The power of quality
- Wholesale vs. retail experience
- Staying true to your foundation
- The mom work-life balance
Resources Featured In This Episode:
Favorite Quotes from Kristyn DeBord Durbin
“You can do it all, you can. But you have to stay true to who you are in the first place.” – Kristyn DeBord Durbin
“The quality is so important to us. I think that is probably the number one thing that has made Double J successful, the attention to detail and the attention to quality. ” – Kristyn DeBord Durbin
“I try to not lose my sense of self in doing all of the children’s clothing because my main background is leatherwork, and so I’ve been incorporating things that mean a lot to me… I try to incorporate some of my own work back into the boutique.” – Kristyn DeBord Durbin

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper Cochrane? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Boutique Hub to Deliver Retail Education at Mode Market 2026
Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape. - What’s Trending in Gift & Home: A Holiday Buying Guide for Independent Retailers
Discover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season. - The Boutique Hub at Vegas Fashion Week
The Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!


