If you’re like me, there’s a different level of excitement that happens toward the end of the year. It’s a great time to gather and look back on the highs and lows of the past year, as well as reflect on the lessons that were learned along the way. I have been busting at the seams with all the things I have learned over the past year, so buckle up as I share the biggest lessons learned from 2022.
Listen in as I look back and dive into the last year that we survived—or thrived in—and share some insights that we can take with us into the next year to make it great. I’ll also talk about what to expect in the coming year within the retail and boutique industry and give you some tidbits to get your 2023 started off right in your business!
>>Lessons Learned from 2022– LISTEN NOW ON iTunes <<
>>Lessons Learned from 2022– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
What You’ll Learn From Lessons Learned from 2022
- How to make boutiques unique again.
- What we need to stop selling.
- What I think about the LuLaRoe documentary.
- The importance of trademarks.
- Where profit is found.
Resources Featured In This Episode:
- Ashley Alderson: Instagram
- Hubventory.com
- Boutique Boss Store
Favorite Quotes from Ashley Alderson
“Character is who you are in the dark.” – Ashley Alderson [4:25]
“Collections are king.” – Ashley Alderson [10:13]
“Unskilled and untrained employees will kill your profit.” – Ashley Alderson [16:58]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: December 20th, 2022
Do you love the details of Lessons Learned from 2022? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Signs Your Boutique Has Outgrown Its Website
Guest Blog by Soul Mana Web Design You’ve built something real. Your products are curated, your brand has a distinct personality, and your customers love what you’ve created. Your Instagram is beautiful. Your in-store experience is warm, elevated, and entirely on brand. But your website? It might be the one thing holding your business back… Read more: 5 Signs Your Boutique Has Outgrown Its Website - #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty
What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and… Read more: #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty - Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
Should you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear


