The content queen is back! Shannon Gordon is the Social Media Manager at the Hub and a former boutique owner herself, and I am so excited to have her on the show today to deep dive into the tips, tools, and trainings to make your Instagram account work for you.
Grab your notebook and get comfortable as we talk through what’s working right now on Instagram, how to grow on the platform, and how to create engaging content that translates into sales for your business. Shannon also shares the top non-negotiable to being successful on Instagram and what the most successful boutiques are doing right (and what they could do to up-level their Instagram game even further!)
>> Maximize Your Instagram Presence – LISTEN NOW ON iTunes <<
>> Maximize Your Instagram Presence – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Maximize Your Instagram Presence
- How Instagram has changed and where it is headed.
- The importance of being authentic on Instagram.
- Where to start with creating reels.
- How to collaborate with others when it comes to reels.
- What the most successful boutiques are doing right.
- Shannon’s strategy for creating video content.
- Whether hashtags are still relevant.
Favorite Quotes from Shannon Gordon
“They were losing such a mass amount of people to TikTok, so to keep people on the platform Instagram basically had to change overnight.” – Shannon Gordon [4:30]
“Gone are the days of a highly curated feed.” – Shannon Gordon [5:00]
“You never know what video is going to go viral.” – Shannon Gordon [11:00]
Resources Featured In This Episode:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: May 17th, 2022
Do you love the details of Maximize Your Instagram Presence? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Retail Bootcamp Accelerator: Why We Reimagined Retail Coaching for Today’s Retailer
The pace of retail is changing. Faster trends. Faster technology. Faster shifts in customer behavior. And while information has never been more accessible, many retailers are finding themselves more overwhelmed than ever. For the past eight years, Ashley Alderson and Sara Burks have coached thousands of boutique owners through Retail Bootcamp. They’ve helped retailers navigate… Read more: Retail Bootcamp Accelerator: Why We Reimagined Retail Coaching for Today’s Retailer - #814: Retail Summer Strategy: Do This to GROW Your Boutique!
Are you leaving money on the table during the summer slow season? June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall. Ashley Alderson and Sara Burks break down exactly how to spend the “J months” wisely. They discuss how to… Read more: #814: Retail Summer Strategy: Do This to GROW Your Boutique! - Five Minute Friday: The People Side of Retail: HR Basics for Boutique OwnersHR is one of the biggest hats boutique owners wear — whether they realize it or not. From employee paperwork and legal compliance to hiring the right people and building strong team culture, every boutique owner is responsible for creating systems that help employees succeed. Sara Burks breaks down the fundamentals of HR into simple,… Read more: Five Minute Friday: The People Side of Retail: HR Basics for Boutique Owners
