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This Five Minute Friday hits close to home. Ashley shares the raw, real side of what it feels like to hear those words: “Mom, you’re always working.” Whether it’s coming from your kids, your spouse, or even extended family, that statement can carry a heavy dose of guilt, frustration, and burnout.
Ashley opens up about her own experience building The Boutique Hub while navigating the pressures of being a present wife, mom, and leader. If you’re feeling stretched too thin, this episode offers both comfort and strategy. You’ll walk away with a new mindset—and tools—to create better boundaries, reclaim your time, and focus on what really matters.

“Mom, You’re Always Working” What to Do When Family Life and Business Collide
Let’s talk about a phrase that can cut deep—one that I’ve heard as a mom, a spouse, and even from judgmental in-laws:
“Mom, you’re always working.”
If those words have ever stopped you in your tracks, I want you to know—you’re not alone.
Whether you’re just starting out as a solopreneur or leading a growing team, chances are, you’ve felt stretched too thin. You’re burning the candle at both ends, trying to do right by your family and your business. Some days feel like you’re spinning your wheels and wondering, what do I even have to show for this? Other days feel like a rocket ship ride you can’t keep up with.
I’ve lived all of it. And over the years, I’ve learned that no matter how big or small your business is, one truth remains:
Structure is everything.
Here’s how I’ve learned to approach the “you’re always working” problem—and how you can, too.
Start by Shrinking Your Plate
This idea comes from author Mike Michalowicz (you might know him from Profit First), who also wrote Clockwork. He introduced a concept I love: the theory of small plates.
Just like you’ll eat less when you’re served on a smaller plate, you’ll do less when you reduce the space you give your time. If you’re starting your week without a plan—no theme days, no time blocks, just a never-ending to-do list and a whole lot of multitasking—you’re trying to eat from a buffet with no limits.
It’s time to shrink the plate.
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