Small Business Blog

Empowering Entrepreneurs, One Blog at a Time.

All Blogs

Popular Keywords

Short-Form Video for Boutique Marketing

April 27, 2023

Guest blog post provided by Switcher Studio Short-form video has dominated the social media landscape in recent years. We’re talking about vertical videos typically under one minute — AKA “snackable content,” Reels, Stories, Shorts, or TikToks. You know ‘em, you love ‘em, and guess what? They’re now a non-negotiable component of your boutique marketing strategy. (Surprise! ) Why is short-form video important for boutique marketing? Not convinced? Here are just

Lessons from the West with Boutique Owner and Designer Kristyn DeBord Durbin

April 25, 2023

Designer, wholesale rep and new boutique owner Kristyn DeBord Durbin shares her stories of working in the family business at Double J Saddlery and the western industry, as well as why she decided to open a kids boutique.

Sustainable and Ethical Boutiques Making an Impact

April 20, 2023

What does it mean to be a sustainable boutique, and why is it important? To celebrate Earth Day, we are highlighting the impact the fashion industry has on the environment and small business retailers who are making a difference and fostering change to create a more sustainable future through their businesses.

Building a Successful Personal Brand and Business with Emily McCarthy

April 18, 2023

Are you looking for inspiration to build your own personal brand and business? Emily McCarthy is a successful entrepreneur who has built an impressive personal brand through her designs in print and apparel. She has a successful eCommerce and brick-and-mortar business combining home, gift, lifestyle, and apparel products, and on top of that, she is also a busy mom! A true inspiration, she joins the show today to share how

5 Reasons Why Signage Is Important for Your Business

April 17, 2023

Signs are one of the least expensive, yet most effective, forms of advertising for a business. Signage is a fundamental way to identify your business to existing and potential customers.

Revolutionizing the Boutique Game with Digital Marketing Manager Jeff Fenn

April 11, 2023

What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners? Join me as I chat with Jeff Fenn, The Boutique Hub’s Digital Marketing Manager who’s not just known for his terrible Steve Jobs

2023 Color Trends

April 10, 2023

The time has come to analyze the 2023 color trends! Trending colors this year make for a unique mixture of vibrant and comfortable hues. We can’t wait to see boutiques filled with these trending colors throughout the year!

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

April 4, 2023

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we