I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub!
Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift line to a full-scale boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.
Today Megan talks about analyzing your business and making the big changes necessary to take it to the next level, as well as her market buying strategies, approach to collections, social media, seasonal promotions and creating life balance (which boils down to having processes in place and a team that you trust).
TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory available this week only on Hubventory.com.
Resources Featured In This Episode:
- Mezoozah: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>How to Analyze and Elevate Your Business – LISTEN NOW ON iTunes <<
>>How to Analyze and Elevate Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From How to Analyze and Elevate Your Business
- Looking at your business analytically and identifying opportunities for growth
- Dialing into your costumer and niche
- Planning collections and seasons
- Content planning and seasonal promotions
- How to approach buying at markets
- What to look for in team members
- Pitfalls to avoid as your business evolves
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 15th, 2023
Do you love the details of Mastering The Mega Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat CustomersAre your customers walking into your store and instantly seeing how your products fit into their lives — or are they left trying to figure it out on their own? In this Five Minute Friday, Sara Burks breaks down one of the biggest merchandising mistakes boutique owners make and how small changes in styling, displays,… Read more: Five Minute Friday: The Merchandising Fix That Increases Sales + Repeat Customers
- Shopify Email vs Klaviyo: Which One Should Your Boutique Use?
If you’re running a boutique on Shopify, you already know that email marketing is one of the most effective ways to keep your customers coming back. Whether you’re promoting a new arrivals drop, announcing a seasonal sale, or reminding someone about that pair of earrings sitting in their cart, email keeps you top of mind with the people who already love your store. But choosing the right email platform? That’s where things can get a little confusing. And the question I hear allll the time from boutique owners is this: should I stick with Shopify Email, or is it time to move to Klaviyo? - #812: How to Add $200K+ in Revenue to Your Boutique
Can a simple add-on service completely change the revenue of your boutique? Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it’s becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead.
