Many of you are getting ready for the holiday season and all of the promotional days that happen during the fourth quarter, and you’re probably starting to think about what kind of promotions you’ll be running for Pink and Black Friday, Small Business Saturday, and all the other days that make up the holiday season. You’re probably also starting to think about what the big box stores will be doing this year with so much unsold inventory, which is why in this short and sweet episode, I’m giving you some quick tips that will leave you with cash in your pocket by the time 2023 rolls around.
Listen in as I share why your sales numbers don’t matter, the number that you should be putting your focus on, and the importance of planning ahead to get through the holiday season with money in your pocket. I also discuss the difference between sales and promotions, as well as how to use promotions as a means of lead generation that will pay off for (hopefully) years to come.
>>Quick Tips for Surviving the Holiday Season– LISTEN NOW ON iTunes <<
>>Quick Tips for Surviving the Holiday Season– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Quick Tips for Surviving the Holiday Season
- Why you should stop chasing your sales number.
- The importance of planning ahead.
- How sales and promotions are different.
- The different types of promotions.
Resources Featured In This Episode:
- Ashley Alderson: Instagram
- The Holiday Marketing MasterClass
- Hubventory.com
Favorite Quotes from Ashley Alderson
“We want freedom and flexibility, AND we want financial opportunity.” – Ashley Alderson [2:50]
“Do not sell your diamonds with your dirt.” – Ashley Alderson [4:50]
“Sales are meant to attract people to your business, not to give away the farm in your business.” – Ashley Alderson [5:10]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 4th, 2022
Do you love the details of Quick Tips for Surviving the Holiday Season? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to AnswerWhat happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t… Read more: Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
- The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026. - Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with.
