APPLE PODCAST | SPOTIFY | YOUTUBE
Are you ready to supercharge your retail knowledge and your business growth? We’re excited to introduce Five Minute Fridays, a brand-new Boutique Chat podcast series designed to deliver quick, actionable tips directly to you.
In this episode, I’m breaking down the major retail acronyms every retailer should know—no matter what kind of business you’re in.
Let’s get to it!

Retail Acronyms Every Retailer Needs
ROI (Return on Investment)
As a CEO, it’s crucial to evaluate the ROI of your time and resources invested in projects. Remember, the output should exceed the input for any endeavor to be truly worthwhile.
KPI (Key Performance Indicator)
These metrics are the lifeline of your business, guiding you on what truly matters and how to measure it. Establish KPIs for every aspect of your business, from social media engagement to cash flow management.
AOV (Average Order Value)
This metric reveals the average revenue generated per transaction. Increasing AOV can streamline your path to financial goals by reducing the need for excessive traffic.
UPT (Units Per Transaction)
Selling more than one item per transaction is key to maximizing revenue. Encourage bundled purchases or upsells to boost UPT and enhance customer satisfaction.
ROAS (Return on Ad Spend)
For those running ad campaigns, ROAS measures the revenue generated relative to ad costs. Ensure accurate attribution and consider agency fees to gauge the true effectiveness of your ads.
We put together a free download filled with all the retail acronyms you need to know. You can download a copy here!
In This Episode
Let’s Connect #AskAshley
- Have a question or guest recommendation? Let us know your feedback directly here!
- Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- Why the LA Experience Is the Most Important Boutique Event of the YearThe Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
- Meet Ask Ashley: Your Boutique Business Bestie is Here!Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.