APPLE PODCAST | SPOTIFY | YOUTUBE
Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

How To Get The Most Out of Attending a Conference Once Your Home
The Power of “I Am”
The most powerful words in your vocabulary are “I am.” Whatever follows “I am” becomes your reality. If you journal, try noting what you say after “I am” for a few days. Are you saying things like “I am always late” or “I am not good at that”? These negative statements shape your reality. Instead, affirm positive things: “I am capable,” “I am confident,” “I am strong.” Encourage your family and team to do the same. The impact will be significant.
Eliminate “Need”
The word “need” creates a sense of lack. When you say, “I need to think about it” or “I need to do that,” you’re often letting yourself off the hook. Replace “need” with words that reflect commitment and accountability.
Ditch “Should”
“Should” reflects inaction. When you say, “I should do that,” you often mean “I won’t do that.” This word keeps you in a state of indecision and procrastination. Commit to actions instead by saying “I will” or “I am going to.”
Avoid “Want”
“Want” implies a gap between where you are and where you want to be. It creates a sense of longing without action. Instead of saying, “I want to learn that,” say, “I am learning that” or “I am working on that.” This shift can help close the gap and move you towards your goals.
Transform “I Can’t” and “It Won’t”
The phrases “I can’t” and “It won’t” shut down creativity and possibility. Instead, turn them into questions: “How can I afford it?” or “How could it work?” This simple change sparks curiosity and opens up opportunities.
Be Intentional with Your Words
The words we choose have a profound impact on our mindset and actions. Negative thoughts are seven times more powerful than positive ones, and spoken words are ten times more powerful than thoughts. By being intentional with our language, we can shift from negativity to neutrality or even positivity.
Homework: A Word Study
I challenge you to do a word study. Take a journal and note the words and phrases you use regularly. Pay attention to what your family, team, and even your kids are saying. Then, make a conscious effort to flip negative or neutral words into positive and powerful ones. It’s not about becoming overly positive but about being intentional with your language.
Let’s Connect #AskAshley
- Have a question or guest recommendation? Let us know your feedback directly here!
- Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- The Boutique Hub at Atlanta Apparel Market
Make The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more - Why Growing Your Boutique Feels Exhausting and What to Do Instead
Retail today looks nothing like it did a few years ago. Customer behavior has shifted. Marketing is noisier. Margins are tighter. And the “work harder” approach that once fueled growth is now burning boutique owners out. If your boutique is growing but feels heavier instead of easier, you’re not imagining it. Retail has changed, and… Read more: Why Growing Your Boutique Feels Exhausting and What to Do Instead - 10 Costly Retail Mistakes Boutique Owners Make (And How to Fix Them With Retail Bootcamp)
Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place.


