🚨 Retail Bootcamp Enrollment is Open!
Limited space & last chance to lock in at the current price! Don't miss out!
Six words & phrases to rethink using

Six Words & Phrases to Rethink Using

APPLE PODCAST | SPOTIFY | YOUTUBE

Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.

How To Get The Most Out of Attending a Conference Once Your Home

The Power of “I Am”

The most powerful words in your vocabulary are “I am.” Whatever follows “I am” becomes your reality. If you journal, try noting what you say after “I am” for a few days. Are you saying things like “I am always late” or “I am not good at that”? These negative statements shape your reality. Instead, affirm positive things: “I am capable,” “I am confident,” “I am strong.” Encourage your family and team to do the same. The impact will be significant.

Eliminate “Need”

The word “need” creates a sense of lack. When you say, “I need to think about it” or “I need to do that,” you’re often letting yourself off the hook. Replace “need” with words that reflect commitment and accountability.

Ditch “Should”

“Should” reflects inaction. When you say, “I should do that,” you often mean “I won’t do that.” This word keeps you in a state of indecision and procrastination. Commit to actions instead by saying “I will” or “I am going to.”

Avoid “Want”

“Want” implies a gap between where you are and where you want to be. It creates a sense of longing without action. Instead of saying, “I want to learn that,” say, “I am learning that” or “I am working on that.” This shift can help close the gap and move you towards your goals.

Transform “I Can’t” and “It Won’t”

The phrases “I can’t” and “It won’t” shut down creativity and possibility. Instead, turn them into questions: “How can I afford it?” or “How could it work?” This simple change sparks curiosity and opens up opportunities.

Be Intentional with Your Words

The words we choose have a profound impact on our mindset and actions. Negative thoughts are seven times more powerful than positive ones, and spoken words are ten times more powerful than thoughts. By being intentional with our language, we can shift from negativity to neutrality or even positivity.

Homework: A Word Study

I challenge you to do a word study. Take a journal and note the words and phrases you use regularly. Pay attention to what your family, team, and even your kids are saying. Then, make a conscious effort to flip negative or neutral words into positive and powerful ones. It’s not about becoming overly positive but about being intentional with your language.

Let’s Connect #AskAshley

  • Have a question or guest recommendation? Let us know your feedback directly here!
  • Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Must Have Resources


Recent Posts:

  • 2025 Wrapped: The Boutique Hub Community by the Numbers
    From thousands of daily conversations to millions of podcast downloads, 2025 was a powerful year for The Boutique Hub community. This recap breaks down the biggest wins, trends, and milestones—and shows how retailers can turn that momentum into a clear plan for an even stronger year ahead.
  • Sales Tax & Nexus Simplified
    Sales tax and nexus can feel like one giant headache — but it doesn’t have to be. If you sell across state lines, even online, you’re expected to collect and remit sales tax based on where your customers live… and those rules change constantly. Understanding when you’ve triggered nexus (and in which states) is the key to staying compliant and avoiding costly penalties. This guide breaks it all down in simple terms, so you can finally feel confident about what you owe, where you owe it, and how to stay ahead of it.
  • The Ultimate Year-End Checklist for Boutique Owners
    We are so excited to be bringing you some tips to make rolling into 2026 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!  

JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.

Never grow alone. Join the community that gets it.