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Revolutionizing the Boutique Game with Digital Marketing Manager Jeff Fenn

April 11, 2023

What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners? Join me as I chat with Jeff Fenn, The Boutique Hub’s Digital Marketing Manager who’s not just known for his terrible Steve Jobs

2023 Color Trends

April 10, 2023

The time has come to analyze the 2023 color trends! Trending colors this year make for a unique mixture of vibrant and comfortable hues. We can’t wait to see boutiques filled with these trending colors throughout the year!

Growing a Successful Business on Your Own Terms with Laura Horwath, Ferne Boutique

April 4, 2023

Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we

Scaling With Systems with Denise Albright

March 7, 2023

We have a lot to talk about in this episode! I’m joined by Denise Albright, a creative entrepreneur who founded her first company in 1999 and has had an entrepreneurial mindset since childhood. After taking a break in 2007 to focus on her family, Denise’s entrepreneurial spirit was reignited in 2015 when a production delay left thousands of Reminder Binder planners stranded in a warehouse, which precipitated the birth of

Get Ready for Boutique Summit 2023!

March 6, 2023

Let’s get ready for the Boutique Summit! If you’ve never been to The Boutique Summit and are on the fence about going, let me tell you, this year is gonna be a PARTAAAAYYY! Besides 2 days jam-packed with education, networking & actionable takeaways, we are going to CELEBRATE ourselves at the end with an iconic 80’s Prom themed afterparty! Get ready for photo opps like you’ve never seen before. Get

Essential Digital Marketing Tools for Your Boutique

March 1, 2023

When someone decides they want to open up a retail business such as a boutique, what are some of the first things they think of investing in? Inventory? An accountant or lawyer? A storefront or website? A few employees? They get all of this in line, and then realize they aren’t reaching their target audience. Why? Because they forgot one key necessity in the boutique industry – digital marketing.

Behind the Scenes of The Boutique Summit with Ashley Alderson

February 28, 2023

This episode is all about the one of my favorite annual Boutique Hub events, The Boutique Summit! I talk about everything that’s happening at this year’s Boutique Summit and how you can be a part of it, as well as take you behind the scenes in terms of planning. Hopefully you’ll hear some helpful tips and tricks for putting on your next event! As the largest conference for boutique owners

The Keys To Boutique Success with Michiko Seto, Blooming Boutique

February 21, 2023

Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!

Spring Event Ideas for Boutiques

February 7, 2023

The sunshine is out and spring is approaching and we couldn’t be happier about it! With a new season comes new event and promotion planning! Spring is the perfect time to host events for your boutique or small business and with the great weather after a long winter, your customers will be more excited than ever to get out for a fun spring event. Let’s get into some spring event ideas for your boutique or small business!

Building a Thriving Business With Your Spouse with Amy and Anthony Ekren, Inherit Clothing Co.

February 7, 2023

In this episode, we’re tackling one of the most frequently asked questions from growing boutique owners: how do you work with your spouse? To help us answer this question, we’ve brought in two of our favorite people and an amazing couple, Anthony and Amy Ekren of Inherit Clothing Co. Not only will they share their experiences of working together, but they’ll also dive into how they have successfully scaled their

Small Business Blog

Empowering Entrepreneurs, One Blog at a Time.