I’m thrilled to be back for an all-new season of Boutique Chat, and to kick off Season 5, I’m revisiting some of my favorite episodes of the last year!
In this highlight reel you’ll hear from Social Sales Girls founder Susan Bradley on digital advertising and metrics, Everyday Chic Boutique owner Karli Harris Pennington on launching collections, Simple Pin Media founder Kate Ahl on the power of Pinterest, influencer and boutique owner Jocelyn McClellan on the importance of community, The Taproom founder Kelly Vaughn on optimizing Shopify, The Good Babes Co. founder Shelby Lovelace on styling collections and creating an aesthetic, financial adviser and founder of Finances Demystified Dominique Broadway on making your money work for you through investments, Yellowstone costumer Megan Meadors on the resurgence of cowboy cool, and Hale House owner Bekah Hale Pollock on building a lifestyle brand.
Did you miss any of these amazing guests? Click the links below to listen to the full episodes. And tune in next Tuesday for the first interview of Season 5!
>>The Best of Boutique Chat Season 4 – LISTEN NOW ON iTunes <<
>>The Best of Boutique Chat Season 4 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
What You’ll Learn From The Best of Boutique Chat Season 4
- Understanding digital advertising and metrics
- Different approaches to launching collections
- The advantage of themes and creative styling
- How Pinterest can be used as a marketing tool
- How to assess your website
- The importance of investing
- Why building community matters
- Buying with your core consumer in mind
- Being the face of your brand
Resources Featured In This Episode:
- How to Grow a Sustainable Business Like an Expert with Susan Bradley
- From Brick & Mortar to Ecommerce with Karli Harris Pennington
- The Power of Pinterest Marketing with Kate Ahl
- Cultivating Community Over Competition Jocelyn McClellan
- Converting Your Shopify Store into a Sales Powerhouse with Kelly Vaughn
- Growth, Diversification & Re-branding Your Boutique Business with Shelby Lovelace
- How to Build Wealth as a Boutique Owner with Dominique Broadway
- From the Set of Yellowstone with Megan Meadors
- Lessons Learned from a Decade in Business with Bekah Pollock
Favorite Quotes from Featured Guests
“There’s no one way to success.” – Ashley Alderson [11:08]
“People want real.” – Jocelyn McClellan [29:51]
“You don’t need tons of money. You can literally start investing with five dollars.” – Dominique Broadway [42:43]
“I really don’t believe in a failure. I think they’re opportunities to learn.” – Bekah Pollock [1:01:47]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 31sr, 2023
Do you love the details of The Best of Boutique Chat Season 4? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Why the LA Experience Is the Most Important Boutique Event of the Year
The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link. - Meet Ask Ashley: Your Boutique Business Bestie is Here!Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.
