Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!
Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You’ll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand.
>>The Keys To Boutique Success– LISTEN NOW ON iTunes <<
>>The Keys To Boutique Success– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From The Keys To Boutique Success
- How Michiko got started in the boutique business.
- The importance of not stretching yourself too thin.
- How to become a cash-used business.
- The metrics every boutique should be watching.
- The importance of planning and having a solid foundation.
- The lessons Michiko has learned along her boutique journey.
Resources Featured In This Episode:
- Michiko Seto: LinkedIn
- Blooming Boutique
- Treasures
- The Boutique Summit 2023
Favorite Quotes from Michiko Seto
“All of my experiences have helped me when I really decided to go into my own business.” – Michiko Seto [3:10]
“I kept opening stores to get the product I wanted in my own backyard.” – Michiko Seto [6:10]
“When you’re in front of your money, you know where it is.” – Michiko Seto [16:30]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 21st, 2023
Do you love the details of The Keys To Boutique Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)
If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one. - #808: Shopify Best Practices for Boutique Owners
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest… Read more: #808: Shopify Best Practices for Boutique Owners - Five Minute Friday (Couch Conversations): What No One Talks About in Business
Welcome back to Five Minute Friday – Couch Conversations! Today’s conversation dives into something no one talks about enough… the loneliness that can come with building a business. You’ll learn: The pressure to always show up and look successful Why it’s hard to share your wins (and losses) with others Feeling isolated in your own… Read more: Five Minute Friday (Couch Conversations): What No One Talks About in Business
