There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time.
Listen in as we discuss why Pinterest is more unique than other social platforms and how this can work in your favor when growing your audience. You will learn what metrics you should be looking at on Pinterest, how to repurpose video content across all platforms, whether it’s beneficial to pin other people’s pins, and more.
>> The Power of Pinterest Marketing – LISTEN NOW ON iTunes <<
>> The Power of Pinterest Marketing – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In The Power of Pinterest Marketing
- How Pinterest is different from other social platforms.
- Why Pinterest is a long-term game.
- What idea pins are and how these are beneficial.
- What metrics you should be looking at on Pinterest.
- What to look forward to with Pinterest.
- The importance of using appropriate keywords.
- How to maximize video on Pinterest.

Favorite Quotes
“Pinterest is the introvert’s platform.” – Kate Ahl [2:38]
“We know that Pinterest users buy a lot of stuff, so we need to make it easier for them to buy.” – Kate Ahl [7:55]
“The first pin holds the most power.” – Kate Ahl [20:30]
Resources:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 11th, 2022
Do you love the details of The Power of Pinterest Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #808: Shopify Best Practices for Boutique Owners
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest… Read more: #808: Shopify Best Practices for Boutique Owners - Five Minute Friday (Couch Conversations): What No One Talks About in Business
Welcome back to Five Minute Friday – Couch Conversations! Today’s conversation dives into something no one talks about enough… the loneliness that can come with building a business. You’ll learn: The pressure to always show up and look successful Why it’s hard to share your wins (and losses) with others Feeling isolated in your own… Read more: Five Minute Friday (Couch Conversations): What No One Talks About in Business - Marketing You’d Swipe Right On
What if your marketing tools actually made your job easier? This guest post from SellSavvy breaks down how smarter systems, better support, and real deliverability can turn email marketing into something simple, sustainable, and effective.