Welcome to the last episode of the season! Today, I am joined by Sara Burks, our Director of Partnerships and Education and my partner in crime for this podcast episode. We are discussing year-end tips and preparing for 2023, as well as addressing some of the common struggles faced by boutique owners and how to overcome them.
Listen in as we dive into what happened in 2022 in the boutique industry and share our tips for making 2023 your year. We’ll be breaking down the six layers of any retail business, discussing how to sell less but make more, and sharing where many retailers fall down when it comes to sales strategy. We also talk about the exciting new changes coming to Retail Bootcamp that you won’t want to miss!
>>The Six Layers of Retail– LISTEN NOW ON iTunes <<
>>The Six Layers of Retail– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
What You’ll Learn From The Six Layers of Retail
- What happened in 2022 in the boutique industry.
- The six layers of any retail business.
- Why the foundation building block is so important.
- The supply chain issues many retailers faced in 2022.
- How to sell less but make more.
- The importance of optimizing your team.
- Where many retailers fall down when it comes to sales strategy.
- The changes coming with content creation.
- One thing to think about in 2023 when it comes to marketing.
Resources Featured In This Episode:
Favorite Quotes from Ashley Alderson and Sara Burks
“You need to slow down to speed up.” – Ashley Alderson [4:35]
“2022 was a year to really sit back and assess ‘am I making myself happy?’” – Sara Burks [6:05]
“Inventory investing is a science.” – Sara Burks [18:25]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 3rd, 2023
Do you love the details of The Six Layers of Retail? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Why the LA Experience Is the Most Important Boutique Event of the Year
The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link. - Meet Ask Ashley: Your Boutique Business Bestie is Here!Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas!
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer SalesFeeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos.
