In today’s podcast episode Mary Landgrebe interviews our host Ashley Alderson at this year’s Atlanta Apparel Market. Ashley shares how the Boutique Hub started, boutique owner success stories within the Hub, and what factors are key in growing a profitable business. Tune in to hear what Ashley learned in her entrepreneurial journey!
>> EPISODE 326 – LISTEN NOW ON iTunes <<
>> EPISODE 326 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in What I Learned in My Entrepreneurial Journey
- To be the best you need to give your all, all of the time. People will doubt you, even those close to you, but you have to follow your gut.Â
- You can study all the education to improve your business, but if your mindset isn’t right it’s not going to stick.
- Authenticity is key for boutiques to survive going into the future.
Favorite Quotes
“I am going to do something no one has done before. And I am going to change people’s lives when I do it.” -Ashley Alderson
“Whatever you want to be, you can be.” -Ashley Alderson
“If your mindset isn’t right first, those strategies won’t stick.” -Ashley Alderson
Learn more about Hubventory here: https://hubventory.com/
Learn more about 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
Ashley Information:
Instagram: @ajalderson
Mary’s Information:
Instagram: @marymmqc & @m1retailexperts
Website: www.management-one.com
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 10th, 2021
Do you love the details of What I Learned in My Entrepreneurial Journey? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront. - The Truth About Slow Summer Sales (And What Smart Retailers Are Doing Instead)
If sales start to feel slower and your usual marketing isn’t hitting the same, you’re not alone. Seasonal shifts can impact traffic, engagement, and buying behavior more than most retailers expect. The good news? This is the perfect time to reset your strategy, refine what’s working, and build momentum for the months ahead. In this blog, we break down what’s really happening and how to turn a slower season into a smarter one. - #808: Shopify Best Practices for Boutique Owners
Most boutique owners are pouring money into ads expecting more sales — but if your website isn’t built to convert, you’re just paying to lose customers. Ashley Alderson sits down with Dylan Welling, Shopify expert and ad strategist inside of Boutique Hub Black, to break down what actually drives conversions online — and the biggest… Read more: #808: Shopify Best Practices for Boutique Owners
