Episode #209: Balancing a Large, Growing Business and Being a Mom with Tori Gerbig

Tori Gerbig from Pink Lily Boutique talks to your host Ashley Alderson about her story and what’s happening inside of the Pink Lily including their amazing growth. Tori reveals some of their amazing strategies, how they’re working with influencers and what’s next for the Pink Lily.

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3 Key Points:


  1. You have to choose your influencers wisely and be sure they make sense with your brand.
  2. You have to give customers consistent photos and also engage them with giveaways and on social media.
  3. You can be a mom and you can run a business, you just have to understand the sacrifices.

Favorite Quotes:


  • “I thoroughly enjoy my job and that’s the biggest thing, my why is my family.” -Tori
  • “Motivation only takes us so far, action takes us the the rest of the way in business.” -Ashley

Resources Mentioned:

The Boutique Hub

Apply for the Next Retail Bootcamp

Check out Pink Lily Boutique

Book Recommendation: Girl Wash Your Face by Rachel Hollis

Podcast Recommendation: The Life Coach Podcast

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Original Air Date: April 22, 2019
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.