Fashion Truck Or Brick & Mortar?

Episode #4: Fashion Truck Or Brick & Mortar? How To Give Your Customers A Great Experience Through Specialty Products!

Ashley and Kinzey dive into what it’s like to own a fashion truck and how to be successful in the prom and pageant business and everything in between, including dressing Miss America in 2017.

From a seasonal prom store to a fashion truck to a storefront and e-commerce. Kinzey Fockler has done it all. The cool part? She wrote the business plan for KooKoo’s Nest in high school for a competition, placed at nationals, and opened the store the next year while still going to college.

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ABOUT KINZEY
Kinzey Fockler is the Fairy Prom Mother of North Dakota. She has been making dress dreams come true for over 10 years. Her boutique, KooKoo’s Nest started as a mobile boutique and has grown to a B & M store front. The boutique is co-owned by her and her husband Aaron. When it is not prom season KooKoo’s Nest offers boutique clothing and dresses for every occassion. When Kinzey is not at the store she can be found drinking large amounts of coffee or LaCroix while spending time with her family and her 160 pound furr baby Thunder.

KEY TAKEAWAYS

  • Just because a fashion truck is smaller, doesn’t mean it’s easier.
  • Sell the experience. Not the dress.
  • Don’t use your hashtags to describe the photo, use hashtags that are popular with your target customer. (Example: for a photo of a red prom dress, DONT use #red #dress #prom. DO use #seniorstyle, #seniorpictureinspo, #netflixbeinge)
  • Don’t view your customers as just customers, they are so much more.
  • Work with other locally owned businesses to serve your community.
  • Be positive. Don’t say “Must be nice” instead say “I’m so proud of you”

SHOW NOTES

05:10 – How Kinzey got started.
06:50 – Everything fashion truck.
10:00 – Finding balance in marketing ready to wear and prom + Instagram tips
16:00 – How to make your brand personal.
18:00 – Community is EVERYTHING if you make a great experience for your customers.
20:30 – Kinzey dressed Miss America (Gasp!)
22:50 – How to get involved in your community and how it will help you succeed.
27:00 – Kinzey’s #1 tip + Going to prom and formal wear market, the margins, and the investment.
35:20 – What Kinzey wants others to remember about her.

Links to Kinzey’s favorite podcasts & books: “The Alchemist” (book). “How I Built This“ (Podcast)

For more on KooKoo’s Nest, visit https://shopkookoos.com/
Or find them on Facebook (https://www.facebook.com/shopkookoos/)
Instagram: @shopkookoos
Their Boutique Hub profile: https://theboutiquehub.com/profile/?pu=kookoos-nest

FOR MORE ON THE BOUTIQUE HUB & BOUTIQUE CHAT
To join our community of boutique owners, brands, designers, service providers, and industry insiders who believe in #CommunityOverCompetition www.theboutiquehub.com/join

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Original Air Date: Feb 26, 2018
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The Boutique Hub is a media company highlighting the global boutique community for consumers to discover, while also connecting the industry behind it to collaborate, share resources, find training, discover new brands and grow their companies.