Episode #15: Becoming a Retail Scientist Using Data, with Geoff Tease the VP of Client Success at RICS Software.

Repeat after me, “I NEED to analyze data for my boutique.”  There is a huge difference today in tracking data, and analyzing the right data. Today, without having access to the quality information a robust POS system provides, you are operating in the dark. Today, we are diving into the top 5 reports you need to analyze weekly in your business, helping you better analyze sales, categories, brands, inventory, customer patterns, team performance and more.

In this episode, Ashley and Geoff, a man with 30 years of retail experience with well known brands, breakdown what reports, what the data means, and why it matters so much. Get ready to take notes with LOADS of actionable takeaways this week!

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Geoff Tease brings more than 30 years of retail experience to RICS. In his role as VP of Client success he creates and implements winning strategies for clients designed to help them improve business performance and make more money. When he’s not working you can find him cheering on the Red Sox or at the theatre with his wife for the latest horror flick.



  • Point of Sale systems are built to help you make more money.
  • Your POS has to be an inventory control system. Not just a cash register.
  • Look for a POS that provides quality reports.
  • Invest in a system that will grow with your business.
  • 5 Key reports to analyze.
  • Breakdown your sales by class and category.
  • Capitalize on your team’s strengths. Don’t focus on weaknesses.

10:00 – RICS Software’s Roots.
13:05 – Why you need a Point of Sale System.
18:00 – 5 Key Reports to analyze.
48:45 – Other Key Metrics & your team.
51:00 – The future of specialty retail.
56:00 – What’s next for specialty retail.

Click here to purchase a Boutique Summit 2018 Digital Ticket to hear more from Geoff & so many other retail experts.

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Original Air Date: May 15, 2018
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Cassidy Horn
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With a background in journalism, marketing, design, and photography, Cassidy combines all of these skills in her position at The Hub. She produces the Boutique Chat Podcast and creates graphics and videos. She also curates content for the Hub Business channels. When she's not working for The Hub she's in a bookstore, taking photos, or horseback. She loves being on ranches in the middle of nowhere, shopping, sweet tea, and turquoise jewelry