Today Bobby Angilella, co-founder of Slick Text, joins us for the Dos and Don’ts of Text Message Marketing. He goes over all the guidelines of text message marketing and how you can create the most successful marketing strategy. Bobby also talks about the frequency of your text messages, setting up appropriate formate, measuring redemption and so much more! After this episode, you will know all the tools needed to create an AMAZING text message marketing strategy, so bring along your notebook!
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Main Points:
- No one can take control over your text message lists, once you send that message, it is going to reach customer!
- NEVER send to many text messages! (1-3 tops, per month)
- You don’t want to try and sell every time you send out a text, make sure you switch up the content to keep your audience engaged.
Favorite Quotes:
“If you send more messages then what the norm is for that industry…. Number one your response is going to go down, number 2 you’re going to see you’re opt out rate spike.”-Bobby
“You have to remember these are real people, at the end of the day they don’t want to be receiving messages from Macys (stay away from being cold and disconnected!)” -Bobby
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Original Air Date: January 28th, 2019
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