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Marketing to Millennials for Boutique Owners

Episode #219: Taylor Jones, founder of The Tiny Closet shows us the best marketing to millennial strategies for boutique owners.

Today Taylor Jones, Founder of The Tiny Closet, joins us on today’s episode Marketing to Millennials. From her two school busses, Taylor has learned the value of creating the right experience for her customer in an Instagram world. Taylor gives us insight on the importance of always being your authentic self, creating your own style and brand, working with millennials, all things Instagram, and so much more! No matter where you’re at on your business journey, you won’t want to miss out on today’s episode that is filled with some awesome marketing tips!

>> EPISODE 219 – LISTEN NOW ON iTunes <<
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See the Full Boutique Chat Podcast Website here


  1. Create an experience for your customers!
  2. Don’t fear authenticity, receiving customer feedback is so important.
  3. Do your research, and put yourself in the shoes of your customer.

“I’m trying to show my customers I don’t just want your money, I want your opinion”- Taylor

“Be the CEO your parents always wanted you to marry.”

– Taylor

“Your customer is really dynamic and I think it’s really easy in fashion to put yourself in a box but that’s kind of the last thing you want to do.”- Ashley

You can find Taylor on instagram at @thetinytay@shopthetinycloset and follow the link to shop The Tiny Closet!

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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: July 9, 2019
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If you liked this article on marketing to millennials, check out some of our other boutique growing tips.

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