Episode #220: Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Boutique Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads. Presented by The Boutique Hub.
- Be real with your customers. They appreciate your authenticity.
- Create a community around your brand. Your group is more than customers, we are all here to build each other up.
- Facebook ads aren’t a one day learning experience. Start by getting help, then with the basics, you can keep growing your knowledge.
“What I recommend is finding what you’re good at, doing what you’re good at and delegating what you can let go of.” – Erica
“It’s all about creating a community around your brand” – Ashley
“Success doesn’t come overnight. Put in the work and fight for it.”- Erica
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Original Air Date: July 15, 2019
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