Episode #220: Marketing to Your Audience on a Personal Level with Erica Kelley, Founder of Whisky Darling Boutique

Erica Kelley, Founder of Whiskey Darling Boutique, joins us for today’s episode Marketing to Your Audience On a Personal Level. Erica’s mission is empowering women of every shape and size to be themselves and knowing they can feel confident in her boutique’s clothing. Erica covers other topics such as marketing to a large age range, photo editing, and facebook ads. 

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MAIN POINTS:


  1. Be real with your customers. They appreciate your authenticity.
  2. Create a community around your brand. Your group is more than customers, we are all here to build each other up.   
  3. Facebook ads aren’t a one day learning experience. Start by getting help, then with the basics, you can keep growing your knowledge.
FAVORITE QUOTES:

“What I recommend is finding what you’re good at, doing what you’re good at and delegating what you can let go of.” – Erica

“It’s all about creating a community around your brand” – Ashley

“Success doesn’t come overnight. Put in the work and fight for it.”- Erica


You can find Eric on Instagram at @ericakelley_@shopwhiskeydarling follow the link to shop Whiskey Darling Boutique!

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Original Air Date: July 15, 2019
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.