5 Ways to Maximize Small Business Saturday

Episode #230: With Your Host Ashley Alderson, Founder of The Boutique Hub, you will learn how to maximize small business Saturday in your boutique.

>> EPISODE 230 – LISTEN NOW ON iTunes <<
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Today our host Ashley Alderson, founder of The Boutique Hub, does a solo episode on 5 Ways to Maximize Small Business Saturday.  Ashley will be going over topics such as signage, the benefit of swag bags, promotion vs. sale, pop-ups, and lots more! We all know Ashley’s solo episodes are filled with amazing tips and tricks to run your business at full capacity, so don’t miss out!

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window.cfields = []; window._show_thank_you = function(id, message, trackcmp_url) { var form = document.getElementById(‘_form_’ + id + ‘_’), thank_you = form.querySelector(‘._form-thank-you’); form.querySelector(‘._form-content’).style.display = ‘none’; thank_you.innerHTML = message; thank_you.style.display = ‘block’; if (typeof(trackcmp_url) != ‘undefined’ && trackcmp_url) { // Site tracking URL to use after inline form submission. _load_script(trackcmp_url); } if (typeof window._form_callback !== ‘undefined’) window._form_callback(id); }; window._show_error = function(id, message, html) { var form = document.getElementById(‘_form_’ + id + ‘_’), err = document.createElement(‘div’), button = form.querySelector(‘button’), old_error = form.querySelector(‘._form_error’); if (old_error) old_error.parentNode.removeChild(old_error); err.innerHTML = message; err.className = ‘_error-inner _form_error _no_arrow’; var wrapper = document.createElement(‘div’); wrapper.className = ‘_form-inner’; wrapper.appendChild(err); button.parentNode.insertBefore(wrapper, button); document.querySelector(‘[id^=”_form”][id$=”_submit”]’).disabled = false; if (html) { var div = document.createElement(‘div’); div.className = ‘_error-html’; div.innerHTML = html; err.appendChild(div); } }; window._load_script = function(url, callback) { var head = document.querySelector(‘head’), script = document.createElement(‘script’), r = false; script.type = ‘text/javascript’; script.charset = ‘utf-8’; script.src = url; if (callback) { script.onload = script.onreadystatechange = function() { if (!r && (!this.readyState || this.readyState == ‘complete’)) { r = true; callback(); } }; } head.appendChild(script); }; (function() { if (window.location.search.search(“excludeform”) !== -1) return false; var getCookie = function(name) { var match = document.cookie.match(new RegExp(‘(^|; )’ + name + ‘=([^;]+)’)); return match ? match[2] : null; } var setCookie = function(name, value) { var now = new Date(); var time = now.getTime(); var expireTime = time + 1000 * 60 * 60 * 24 * 365; now.setTime(expireTime); document.cookie = name + ‘=’ + value + ‘; expires=’ + now + ‘;path=/’; } var addEvent = function(element, event, func) { if (element.addEventListener) { element.addEventListener(event, func); } else { var oldFunc = element[‘on’ + event]; element[‘on’ + event] = function() { oldFunc.apply(this, arguments); func.apply(this, arguments); }; } } var _removed = false; var form_to_submit = document.getElementById(‘_form_29_’); var allInputs = form_to_submit.querySelectorAll(‘input, select, textarea’), tooltips = [], submitted = false; var getUrlParam = function(name) { var regexStr = ‘[\?&]’ + name + ‘=([^&#]*)’; var results = new RegExp(regexStr, ‘i’).exec(window.location.href); return results != undefined ? decodeURIComponent(results[1]) : false; }; for (var i = 0; i < allInputs.length; i++) { var regexStr = "field\\[(\\d+)\\]"; var results = new RegExp(regexStr).exec(allInputs[i].name); if (results != undefined) { allInputs[i].dataset.name = window.cfields[results[1]]; } else { allInputs[i].dataset.name = allInputs[i].name; } var fieldVal = getUrlParam(allInputs[i].dataset.name); if (fieldVal) { if (allInputs[i].type == "radio" || allInputs[i].type == "checkbox") { if (allInputs[i].value == fieldVal) { allInputs[i].checked = true; } } else { allInputs[i].value = fieldVal; } } } var remove_tooltips = function() { for (var i = 0; i < tooltips.length; i++) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); } tooltips = []; }; var remove_tooltip = function(elem) { for (var i = 0; i < tooltips.length; i++) { if (tooltips[i].elem === elem) { tooltips[i].tip.parentNode.removeChild(tooltips[i].tip); tooltips.splice(i, 1); return; } } }; var create_tooltip = function(elem, text) { var tooltip = document.createElement('div'), arrow = document.createElement('div'), inner = document.createElement('div'), new_tooltip = {}; if (elem.type != 'radio' && elem.type != 'checkbox') { tooltip.className = '_error'; arrow.className = '_error-arrow'; inner.className = '_error-inner'; inner.innerHTML = text; tooltip.appendChild(arrow); tooltip.appendChild(inner); elem.parentNode.appendChild(tooltip); } else { tooltip.className = '_error-inner _no_arrow'; tooltip.innerHTML = text; elem.parentNode.insertBefore(tooltip, elem); new_tooltip.no_arrow = true; } new_tooltip.tip = tooltip; new_tooltip.elem = elem; tooltips.push(new_tooltip); return new_tooltip; }; var resize_tooltip = function(tooltip) { var rect = tooltip.elem.getBoundingClientRect(); var doc = document.documentElement, scrollPosition = rect.top – ((window.pageYOffset || doc.scrollTop) – (doc.clientTop || 0)); if (scrollPosition < 40) { tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _below'; } else { tooltip.tip.className = tooltip.tip.className.replace(/ ?(_above|_below) ?/g, '') + ' _above'; } }; var resize_tooltips = function() { if (_removed) return; for (var i = 0; i < tooltips.length; i++) { if (!tooltips[i].no_arrow) resize_tooltip(tooltips[i]); } }; var validate_field = function(elem, remove) { var tooltip = null, value = elem.value, no_error = true; remove ? remove_tooltip(elem) : false; if (elem.type != 'checkbox') elem.className = elem.className.replace(/ ?_has_error ?/g, ''); if (elem.getAttribute('required') !== null) { if (elem.type == 'radio' || (elem.type == 'checkbox' && /any/.test(elem.className))) { var elems = form_to_submit.elements[elem.name]; if (!(elems instanceof NodeList || elems instanceof HTMLCollection) || elems.length <= 1) { no_error = elem.checked; } else { no_error = false; for (var i = 0; i < elems.length; i++) { if (elems[i].checked) no_error = true; } } if (!no_error) { tooltip = create_tooltip(elem, "Please select an option."); } } else if (elem.type =='checkbox') { var elems = form_to_submit.elements[elem.name], found = false, err = []; no_error = true; for (var i = 0; i < elems.length; i++) { if (elems[i].getAttribute('required') === null) continue; if (!found && elems[i] !== elem) return true; found = true; elems[i].className = elems[i].className.replace(/ ?_has_error ?/g, ''); if (!elems[i].checked) { no_error = false; elems[i].className = elems[i].className + ' _has_error'; err.push("Checking %s is required".replace("%s", elems[i].value)); } } if (!no_error) { tooltip = create_tooltip(elem, err.join('
‘)); } } else if (elem.tagName == ‘SELECT’) { var selected = true; if (elem.multiple) { selected = false; for (var i = 0; i < elem.options.length; i++) { if (elem.options[i].selected) { selected = true; break; } } } else { for (var i = 0; i < elem.options.length; i++) { if (elem.options[i].selected && !elem.options[i].value) { selected = false; } } } if (!selected) { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "Please select an option."); } } else if (value === undefined || value === null || value === '') { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "This field is required."); } } if (no_error && elem.name == 'email') { if (!value.match(/^[\+_a-z0-9-'&=]+(\.[\+_a-z0-9-']+)*@[a-z0-9-]+(\.[a-z0-9-]+)*(\.[a-z]{2,})$/i)) { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "Enter a valid email address."); } } if (no_error && /date_field/.test(elem.className)) { if (!value.match(/^\d\d\d\d-\d\d-\d\d$/)) { elem.className = elem.className + ' _has_error'; no_error = false; tooltip = create_tooltip(elem, "Enter a valid date."); } } tooltip ? resize_tooltip(tooltip) : false; return no_error; }; var needs_validate = function(el) { return el.name == 'email' || el.getAttribute('required') !== null; }; var validate_form = function(e) { var err = form_to_submit.querySelector('._form_error'), no_error = true; if (!submitted) { submitted = true; for (var i = 0, len = allInputs.length; i < len; i++) { var input = allInputs[i]; if (needs_validate(input)) { if (input.type == 'text') { addEvent(input, 'blur', function() { this.value = this.value.trim(); validate_field(this, true); }); addEvent(input, 'input', function() { validate_field(this, true); }); } else if (input.type == 'radio' || input.type == 'checkbox') { (function(el) { var radios = form_to_submit.elements[el.name]; for (var i = 0; i < radios.length; i++) { addEvent(radios[i], 'click', function() { validate_field(el, true); }); } })(input); } else if (input.tagName == 'SELECT') { addEvent(input, 'change', function() { validate_field(this, true); }); } else if (input.type == 'textarea'){ addEvent(input, 'input', function() { validate_field(this, true); }); } } } } remove_tooltips(); for (var i = 0, len = allInputs.length; i < len; i++) { var elem = allInputs[i]; if (needs_validate(elem)) { if (elem.tagName.toLowerCase() !== "select") { elem.value = elem.value.trim(); } validate_field(elem) ? true : no_error = false; } } if (!no_error && e) { e.preventDefault(); } resize_tooltips(); return no_error; }; addEvent(window, 'resize', resize_tooltips); addEvent(window, 'scroll', resize_tooltips); window._old_serialize = null; if (typeof serialize !== 'undefined') window._old_serialize = window.serialize; _load_script("//d3rxaij56vjege.cloudfront.net/form-serialize/0.3/serialize.min.js", function() { window._form_serialize = window.serialize; if (window._old_serialize) window.serialize = window._old_serialize; }); var form_submit = function(e) { e.preventDefault(); if (validate_form()) { // use this trick to get the submit button & disable it using plain javascript document.querySelector('#_form_29_submit').disabled = true; var serialized = _form_serialize(document.getElementById('_form_29_')); var err = form_to_submit.querySelector('._form_error'); err ? err.parentNode.removeChild(err) : false; _load_script('https://theboutiquehub.activehosted.com/proc.php?' + serialized + '&jsonp=true'); } return false; }; addEvent(form_to_submit, 'submit', form_submit); })();

Key Points:

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1. Signage is a silent seller all year long, so make sure they are branded well!
2. Knowing the difference between a sale vs. a promotion.
3. Small business Saturday is the time to raise your voice and let those around you why they should shop from you, not amazon. 

Favorite Quotes:

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“Brand your store using signage and graphics as often as you can.”- Ashley A

Small Business Saturday is your jam. It’s the one day of the year for you, it’s meant to raise your voice for all small businesses, to talk about what it means to be a small business owner, … and to show why you are different and special, why people should shop with you over Amazon. – Ashley A

“For everyone listening, make sure you know the difference between a promotion and a sale.”- Ashley A

Follow Ashley on Instagram at @ajalderson and @theboutiquehub.

RESOURCES MENTIONED: 
RETAIL BOOTCAMP: 
https://www.theboutiqueuniversity.com/retailbootcamp

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FOR MORE ON THE BOUTIQUE HUB & BOUTIQUE CHAT
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: October 22nd, 2019
Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!

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