APPLE PODCAST | SPOTIFY | YOUTUBE
“If you really want to reach more people, if you really want to find new shoppers, if you want to get your brand in front of new eyeballs, whether it’s local to come in through your front door or whether it’s national to just come on your site and buy, ads are a really great way to do it faster.”
Welcome back to the Boutique Chat podcast! In today’s discussion, I am chatting with The Boutique Hub’s Director of Digital Marketing, Jeff Fenn. We’re addressing common queries and misconceptions surrounding ads, aiming to demystify this essential aspect of modern marketing. Let’s dive in!
Facebook Ad Strategies for Small Business Retailers
Dispelling Misconceptions
To kick things off, let’s address some common misconceptions about running ads. Many business owners wonder if they even need ads or if organic growth is sufficient. While organic methods can work, especially in the early days of social media, platforms like Facebook have evolved into pay-to-play environments. With 94% of Facebook’s revenue coming from ads, it’s clear that advertising is integral to reaching a wider audience efficiently.
Assessing Readiness
So, how do you know if you’re ready to start running ads? It’s essential to evaluate your readiness on multiple fronts. Firstly, ensure that your Meta Business Suite account is set up correctly, with all necessary links and information in place. Secondly, consider your online presence—is your website aligned with your brand, and does it reflect your personality effectively? Finally, assess your budget. Ads can yield significant returns, but they require investment to maintain momentum and capitalize on opportunities.
Starting Small
When it comes to budgeting for ads, starting small can be prudent. Rapid testing cycles, with budgets as low as $5-$10 a day, allow you to gauge initial performance without committing significant resources. These initial tests help identify winning strategies and inform future budget allocations. As campaigns prove successful, scaling up gradually ensures continued growth while minimizing risk.
Beyond Online Businesses
While online sales are a primary focus for many advertisers, brick-and-mortar businesses can also benefit from ads. Rather than viewing ads solely as a means to drive online sales, consider them as tools for increasing awareness and foot traffic to your physical store. Localized ad campaigns can attract customers to your brick-and-mortar establishment, fostering personal connections and driving revenue through in-person interactions.
Experimentation in Advertising
Jeff stressed the importance of experimentation in advertising. He mentioned that nobody knows for sure which ads will perform best, and the key is to run multiple types of ads simultaneously to see which ones yield the best results.
Understanding the Sales Funnel
Jeff explained the concept of the sales funnel, which consists of three layers: top of funnel, middle of funnel, and bottom of funnel. Each layer targets customers at different stages of the buying journey, from attracting new customers to encouraging repeat purchases.
Starting Point in Advertising
The starting point in advertising depends on the health of your sales funnel. If your pixel data shows a significant number of abandoned carts, focusing on retargeting might be the best approach. However, if you’re new and lack sufficient data, starting with top of funnel ads to attract new customers is recommended.
Taking Your Ad Strategy to the Next Level
Ready to take your business to the next level? Jeff and our team have put together educational resources that can help you take your business to the next level with advertising.
- Get in-depth personalized guidance and mentorship with Boutique Hub Black, our elite small group membership.
- Bennefit from self-paced learning in our Facebook Ads Masterclass where you’ll learn in-depth strategies specific to Facebook advertising.
- Learn comprehensive business strategies in our signature course, Retail Bootcamp. With Bootcamp, you’ll get lifetime access to small group coaching and tools for success for every step of the way of owning a business.
In This Episode
Let’s Connect #AskAshley
- Have a question or guest recommendation? Let us know your feedback directly here!
- Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- The Impact of Shopping Small First
Have you been gearing up for Pink Friday? Or are you new to Pink Friday and want in on the fun? In this episode, I’ll be breaking down what Pink Friday is all about and giving you my best advice on how to get your business prepped for its best week all year. - 5 Tips to Prepare Your Small Business for a Successful 2025
The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds. - Holiday Retail Tip: USPS Shipping CutoffThe holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts.
