Do you struggle with defining success on your own terms? I am so excited to be joined by Laura Horwath, the owner and founder of Ferne Boutique, a clothing store with four locations in the Detroit area of Michigan. Laura has grown her brick-and-mortar stores through effective networking, community engagement, and maximizing Chamber of Commerce opportunities. But beyond business success, Laura is here to share a personal story that we believe will hit home with many of our boutique owners.
Listen in as she opens up about her journey of growing a successful business through effective networking, her personal story of how she dealt with a dip in sales, and the lessons she learned about handling the ups and downs of business. You’ll hear how she learned to define success on her own terms, how to focus on what’s important and avoid getting stuck on a hamster wheel, and what Laura did to trim the fat and get down to the bare bones of why she’s in business.
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON iTunes <<
>>Growing a Successful Business on Your Own Terms – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Growing a Successful Business on Your Own Terms with Laura Horwath
- How Laura has grown her business through networking and community engagement.
- How she handled a dip in boutique sales.
- The lessons she has learned about the ups and downs of business.
- How to avoid getting stuck in the proverbial hamster wheel.
- How Laura got clear on her ‘why’ for being in business.
Resources Featured In This Episode:
- Laura Horwath: Website | Facebook | Instagram | TikTok | Pinterest
- The Association of Junior Leagues International
Favorite Quotes from Laura Horwath
“Separating the emotion in business is very, very hard.” – Laura Horwath [5:10]
“What are you learning here? What are the lessons that this is telling you?” – Laura Horwath [23:35]
“We’re all human, and we get so wrapped up in things that we can’t control.” – Laura Horwath [25:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 4th, 2023
Do you love the details of Growing a Successful Business on Your Own Terms? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Tips to Prepare Your Small Business for a Successful 2025
The start of a new year is a chance to refresh, refocus, and set your business up for success. But instead of waiting until January to dive into your goals, the best strategy is to start preparing now. By taking action before the year ends, you’ll hit the ground running and gain a competitive edge as 2025 unfolds. - Holiday Retail Tip: USPS Shipping Cutoff
The holiday season is the busiest time of year for retailers, and getting your marketing strategy in place is essential to make the most of it. A significant date to focus on this season? The USPS shipping cutoff. Here’s a guide to leveraging this deadline to boost profits, keep customers happy, and make sure every sale counts. - Designing with Purpose: Crafting Products that Spark Joy and ConnectionToday I am joined by Taylor Elliott, a shining light of positive energy and the woman behind the colorful, cheerful, and fabulous products on Taylor Elliot Designs. She’s here today to give us a glimpse into her life, her business, and how she creates products that spark joy and connection. Listen in to learn how Taylor made her way into the product design space, how her designs and products changed (or stayed the same) over time, and more.
