Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season.
>> EPISODE 329 – LISTEN NOW ON iTunes <<
>> EPISODE 329 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How Boutiques Can Prepare for the Holidays
- Focus on margins, not just gross sales and revenue.
- Know the difference between a sale and a promotion.
- What is your top upsell category? Is it accessories, home, jewelry, etc?
Favorite Quotes in Tips to Boost Sales During Summer Slowdowns
“Make sure you’re running promotions not sales.” -Ashley
One of the biggest mistakes businesses make in the fourth quarter is focusing on gross sales and revenue more than focusing on margin. It’s not about how much you sell.” -Ashley
Resources Mentioned:
Be featured on our call-in episode, drop your audio recorded question here: https://theboutiquehub.typeform.com/to/DHUo9SsJ
Holiday Marketing Masterclass: https://retailbootcamp.mykajabi.com/holidaymarketingmasterclass
Get more tips and Boutique Hub updates from Ashley on Instagram!
Learn more about Hubventory here: https://hubventory.com/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 31st, 2021
Do you love the details of How Boutiques Can Prepare for the Holidays? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Holiday Merchandising Must-Haves for Small Business Owners
Seasonal merchandising during the holidays can make a significant difference in your business’s success. It’s not just about offering the right products; it’s also about creating a festive and inviting atmosphere that draws customers in and encourages them to make purchases. In this blog, we’ll explore some holiday merchandising essentials for small business owners, along with tips on why they are essential for your success. - How to Get Rid of Unsold Inventory (Without Losing Profit!)If you’ve ever stared at a rack full of last season’s styles and thought, “What am I going to do with all this?” you’re not alone. Every boutique owner faces the challenge of managing slow-moving or unsold inventory. But the good news? That stock doesn’t have to collect dust or drain your cash flow. Inside… Read more: How to Get Rid of Unsold Inventory (Without Losing Profit!)
- Spring/Summer 2026 Fashion Trends: Your Boutique Buyer’s Guide to What’s NextSpring/Summer 2026 is all about effortless energy—airy silhouettes, soft pastels, and confident color play. From romantic lace and voluminous sleeves to elevated basics and utility details, this season blends femininity with function. Inside The Boutique Hub’s Spring/Summer 2026 Trend Report, you’ll find the key colors, prints, and styles shaping the season, plus wholesale brand recommendations to help you buy smart and curate with confidence.
