JR Visual has compiled a list of effective merchandising tips to keep in mind when merchandising a table in your brick-and-mortar stores. Let’s get into it!
Key guidelines to follow when merchandising a table:
- Category
- Cross-merchandising
- Visual moments
Category – Have a strong category selected for your table display. Possible categories could
include new summer arrivals, beach day essentials, or summer concert/festival pieces.
Cross-merchandising – Table displays offer a great opportunity to cross-merchandise
different products within your category. This allows you to demonstrate to customers how
items can be paired and purchased together to create a multiple-item sale.
Example for a summer festival table: bottom options like denim shorts & skirts, fun top options
like band T’s and crop tops, cowboy boots, smaller purses, sunglasses, statement jewelry, and
some hats! Another great idea if you have them is adding in cute tumblers and beauty products
like sunscreen & lip-gloss.
Visual moments – To attract customers to shop the table display, it’s important to
include visual elements such as a mannequin, a vase with seasonal foliage such as greenery or
florals, and suitable decor and props related to your category.
Want to know more about merchandising a profitable table? How about training you and your
staff on how to create profitable displays throughout your ENTIRE store? We cover it all with
the Visual Marketing & Merchandising course. The best part? As a Boutique Hub Member, you
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Example of Category – New summer arrivals or summer concert looks!
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