How to Avoid the Retail Summer Slump
May 6, 2024
Summer brings a blissful break for many, with thoughts turning to vacations, outdoor activities, and long, lazy days soaking up the sun rather than shopping sprees. For boutique retailers, this seasonal shift can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy shop owners can use this period strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique thrive during the summer months:
