If you’ve ever watched How to Lose a Guy in Ten Days, you might remember the scene where Ben (Matthew McConaughey), is working on a tagline for the Delour Diamond campaign and suggests “Ladies, Frost Yourself” to his co-workers. The idea of someone “frosting themselves” with fancy goods is quick to catch on, both in the movie and in real life. Enter Rikki Ruiz, owner of The Frosted Cowgirls, who, in 2010, saw that Idaho’s...

Can we just let you in on a little secret? We love shopping. Ok, so that’s clearly not a secret at all, but the secret we’re about to reveal is that some of our favorite places sell more than just clothes. True story, morning glory! Don’t believe us? Well, let us introduce you to the only and only, Branded Envy. Branded Envy truly does cater to the masses, offering its shoppers everything from daily apparel...

Ask any woman what’s the one thing she can’t live without, and there’s a good chance she’ll tell you it’s her purse. A woman’s purse is a treasure trove, where you can Altoids, a Ziplock bag full of snacks, and one of everything in between. Obviously, a handbag needs to be functional, but there’s no doubt it needs to be just as fashionable to equally match the woman whose essentials it’s toting around. Each woman...

Contrary to popular belief, you can live somewhere other than the Southwestern section of the U.S. and still find killer western fashion pieces. Think we’re wrong? Then you haven’t met Soul Revival Boutique. This Willard, Ohio-based boutique has some of the most fashionable pieces a girl will ever need. Founded in 2015, Soul Revival has made quite the mark on the fashion world in its two short years of existence. Soul Revival has a website...

Are you ready for something slightly embarrassing?! Less than thirty days until the most pivotal ten days in western fashion, and I don’t even have a single outfit picked out. Yes, I am very ashamed of my inner fashionista. I am normally the highly-organized girl who starts planning her outfits in September, but this year it just didn’t happen. The thing is, I know there are a few others out there who are in my...