< GUEST BLOG POST > “Wholesale” is a word that gets thrown around a lot in the retail industry, but what does it mean exactly? Wholesale is the “selling of goods in large quantities to be retailed by others.” While buying wholesale is appealing – particularly to boutique shop owners not looking to design the clothes they sell – using a wholesale supplier has its drawbacks.  Here are five things wholesale vendors won’t tell you.  1) Factory Prices...

As every fashion retailer knows, competition has become pretty fierce. With more and more boutique brands popping up every day, standing out from the pack has never been harder. The key to success? Maximizing all available touchpoints with your customer. There is one in particular which has been historically neglected - the moment of delivery. This is where an attractive, fashion-forward unboxing could be your key to greater success as a brand. What is unboxing? When people...

We are so ECSTATIC to finally be sharing the brand new Boutique.Style! The launch of Boutique.Style is something that’s been in the works for close to a year, and it will be the final phase of our Relaunch. We’ve listened to feedback from shoppers and members who’ve said our website is a bit confusing, and we see it too. In order to provide shoppers with a one-stop-shopping experience, we’ve been working with various designers and developers...

Bohemian clothing is universally flattering and can be worn by all ages and body types. It is no wonder that this free-spirited style has stood the test of time. Boho style is rooted in artistic expression, creativity, and counterculturalism. Do you want to try the Bohemian look but not sure where to start? The must-have items for Bohemian style are long, flowing dresses, layers, embroidery, vibrant color and patterns, and turquoise jewelry. Long,...