Welcome to today’s episode! Our guest is Michiko Seto, founder and owner of 11 boutiques in Delaware. Michiko is known for her infectious personality and super smart business savvy, and she’s here to talk to us about events, leadership, growth, mindset, hiring, and so much more. Whether you’re a brick-and-mortar business or an online boutique, there’s something for everyone in this episode. So sit back, relax, and let’s dive in!
Listen in as Michiko shares what every boutique owner needs to know, including how to start, plan, and grow a business, what metrics really matter, and why taking the time to plan and establish a solid foundation can help ensure the longevity of your boutique. You’ll hear the secrets she has learned in her boutique journey, how she leverages events in her boutiques to bring people in, and the importance of staying true to your brand.
>>The Keys To Boutique Success– LISTEN NOW ON iTunes <<
>>The Keys To Boutique Success– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From The Keys To Boutique Success
- How Michiko got started in the boutique business.
- The importance of not stretching yourself too thin.
- How to become a cash-used business.
- The metrics every boutique should be watching.
- The importance of planning and having a solid foundation.
- The lessons Michiko has learned along her boutique journey.
Resources Featured In This Episode:
- Michiko Seto: LinkedIn
- Blooming Boutique
- Treasures
- The Boutique Summit 2023
Favorite Quotes from Michiko Seto
“All of my experiences have helped me when I really decided to go into my own business.” – Michiko Seto [3:10]
“I kept opening stores to get the product I wanted in my own backyard.” – Michiko Seto [6:10]
“When you’re in front of your money, you know where it is.” – Michiko Seto [16:30]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 21st, 2023
Do you love the details of The Keys To Boutique Success? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Retail Bootcamp 101: What It Is, Why It Works, and Who It’s For
What does it take to grow your boutique into a thriving, sustainable business? In this episode, we sit down with retail expert Sara Burks to walk through the heart of the Retail Bootcamp program, which is all about helping entrepreneurs step into the CEO role with clarity and confidence. You’ll hear practical tips on finding and serving your ideal customer, using time-blocking to stay focused, and building a clear, realistic plan to expand your business. Whether you’re just starting out or ready to level up, this episode is packed with real-world strategies and inspiration to help you lead your business with purpose and profit. - “Mom, You’re Always Working” What to Do When Family Life and Business CollideHave you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business. At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow. If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it.
- The Six Layers of Retail You Need to Focus On in 2025
In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.
