There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time.
Listen in as we discuss why Pinterest is more unique than other social platforms and how this can work in your favor when growing your audience. You will learn what metrics you should be looking at on Pinterest, how to repurpose video content across all platforms, whether it’s beneficial to pin other people’s pins, and more.
>> The Power of Pinterest Marketing – LISTEN NOW ON iTunes <<
>> The Power of Pinterest Marketing – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In The Power of Pinterest Marketing
- How Pinterest is different from other social platforms.
- Why Pinterest is a long-term game.
- What idea pins are and how these are beneficial.
- What metrics you should be looking at on Pinterest.
- What to look forward to with Pinterest.
- The importance of using appropriate keywords.
- How to maximize video on Pinterest.
Favorite Quotes
“Pinterest is the introvert’s platform.” – Kate Ahl [2:38]
“We know that Pinterest users buy a lot of stuff, so we need to make it easier for them to buy.” – Kate Ahl [7:55]
“The first pin holds the most power.” – Kate Ahl [20:30]
Resources:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 11th, 2022
Do you love the details of The Power of Pinterest Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- What Actually Happens at Boutique Summit (From Retailers Who’ve Been There)
Wondering what actually happens at Boutique Summit? From real retailer experiences to the strategies that are working right now, here’s what to expect when you step into the room and why it’s become a turning point for so many boutique owners. - #806: The Messy Middle of Building a Business
What does it actually look like to grow a boutique from nothing… into multiple thriving businesses? Ashley sits down with Alyssa Wagler, owner of Top Notch Boutique, who built her business from the ground up—beginning in a mini barn and growing into storefronts, wholesale, and custom manufacturing. But growth didn’t come with a clear plan… and it definitely didn’t come easy. This is the real, unfiltered conversation about what happens when your business starts working—and you’re forced to figure out how to scale it in real time. - Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t clearly communicated, this conversation hits the tension most boutique owners quietly carry.
