There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time.
Listen in as we discuss why Pinterest is more unique than other social platforms and how this can work in your favor when growing your audience. You will learn what metrics you should be looking at on Pinterest, how to repurpose video content across all platforms, whether it’s beneficial to pin other people’s pins, and more.
>> The Power of Pinterest Marketing – LISTEN NOW ON iTunes <<
>> The Power of Pinterest Marketing – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In The Power of Pinterest Marketing
- How Pinterest is different from other social platforms.
- Why Pinterest is a long-term game.
- What idea pins are and how these are beneficial.
- What metrics you should be looking at on Pinterest.
- What to look forward to with Pinterest.
- The importance of using appropriate keywords.
- How to maximize video on Pinterest.
Favorite Quotes
“Pinterest is the introvert’s platform.” – Kate Ahl [2:38]
“We know that Pinterest users buy a lot of stuff, so we need to make it easier for them to buy.” – Kate Ahl [7:55]
“The first pin holds the most power.” – Kate Ahl [20:30]
Resources:
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 11th, 2022
Do you love the details of The Power of Pinterest Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Feeling Stuck in Your Boutique? 7 Signs You’re Ready for Summit
Feeling stuck in your boutique—even though you’re doing everything “right”? You’re not alone. In this blog, we break down 7 clear signs your business has outgrown its current strategy and what to do next. If you’re ready for more clarity, better systems, and real growth, Boutique Summit 2026 might be exactly what you need. - #804: The Ultimate Market Buying Tool Every Boutique Owner Needs
What if the biggest inventory mistakes in your business are happening before the product ever arrives? Ashley Alderson is joined by Ulla Hald, founder of FAVES, to talk about how boutique retailers can buy smarter by planning ahead, tracking purchases in real time, and staying on top of what’s ordered, what’s arriving, and what still… Read more: #804: The Ultimate Market Buying Tool Every Boutique Owner Needs - Five Minute Friday: Sales Are Down… Now What?Sales are down… so what should you actually do next? If you’ve ever had a slow day (or week) where your stomach drops, your heart starts racing, and you’re refreshing Shopify every 10 seconds… this episode is for you. Ashley breaks down exactly how to respond when sales dip — and why panic is the… Read more: Five Minute Friday: Sales Are Down… Now What?
