The Boutique Hub team had so much fun at MAGIC Miami. The new market totally exceeded our expectations! Hosted at the Miami Beach Convention Center and just steps away from the vibrant and cultural Miami city scene, the energy was strong and the wholesale finds were impeccable. The smaller venue eluted to the buzz and high energy and made for a more exciting and exclusive experience. We’ve got the scoop on all things MAGIC Miami, let’s dish!
Top Wholesale Trends at the Show
MAGIC Miami showcased an array of wholesale treasures that left a lasting impression. From bows and sets to bright colors, white dresses, midi/maxi dresses, and romantic and feminine styles, the market was brimming with versatile pieces suitable for both day and night. Silver jewelry and the artful mix of metals added a touch of glamour, while shoes and accessories featured pops of metallics, creating a dazzling display of fashion-forward finds.
Boutique Owner Style
Curious about what boutique owners were sporting at the show? The consensus was clear – casual and comfortable attire that reflected a readiness to work and navigate the bustling event with ease.
Out and About! Miami City Life
The Hub team seized the opportunity to explore Miami’s city life, sharing highlights from their time outside the convention center. Notable events included the MAGIC Miami x America & Beyond Yacht Party and the America & Beyond opening night party in the Magic Hub. The team found the Lincoln Arms Hotel to be the perfect choice, offering walking distance to the convention center, as well as proximity to shops, restaurants, and nightlife.
Favorite South Beach spots ranged from Byblos and The 1 Hotel to Watr at the 1 Hotel, the iconic Versace Mansion, Joe & The Juice, The Setai Miami Beach, and Sweet Liberty (bar). The team enjoyed morning beach walks, bike rides, and indulged in some shopping along Collins Ave.
Market Activities, Traffic, and Takeaways
The buzz around MAGIC Miami was exceptional. Although traffic was high and busy, there was still some room for writing orders. The Hub resource center, a staple at all magic shows in the MAGIC Hub for 2024, was a valuable asset for attendees. The highlight of the show was BEAUT. winning a booth award, reflecting the excellence showcased by participating brands. The market witnessed a good turnout of exciting brands, some engaging in cash and carry transactions. Many attendees turned the market into a vacation, either before or after the show.
MAGIC – What’s to Come
As the MAGIC market journey continues, the anticipation for upcoming events in Vegas, New York, and Nashville grows. The Boutique Hub can’t wait to be back at all the upcoming MAGIC events including Vegas, New York, and Nashville! Stay tuned for a market schedule with events and educational opportunities at these upcoming MAGIC markets coming soon! Follow their Instagram at @magicfashionevents for the latest updates, announcements, and more BTS content for every show!
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