Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode!
The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, Taylor has been busy! She’s gotten married, become a mom, moved storefronts and started several other businesses.
We talk about how The Tiny Closet has evolved throughout the last seven years, her evolution as a business owner and boss, adapting to a changing industry, how to find new channels of income, breaking into wholesale, and the ins and outs of social media , among other things!
Resources Featured In This Episode:
- Taylor Jones McClellan: Instagram
- The Tiny Closet: Website | Facebook | Instagram | TikTok | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- 2024 Boutique Boss Planner
- Small Business Marketing Handbook
- Boutique Hub Black
- Hubventory.com
>> If You Don’t Adapt, It’s Not Going To Work – LISTEN NOW ON iTunes <<
>> If You Don’t Adapt, It’s Not Going To Work – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan
- The evolution of The Tiny Closet
- Building and leveraging your personal brand
- Diversifying revenue streams
- How to adapt to a changing industry
- Work life balance
- Building the right team
- Social media marketing
- Retail business education
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 9, 2024
Do you love the details of If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty
What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and… Read more: #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty - Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to HearShould you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
- Boutique Branding: Why Your Logo Isn’t the Whole Brand (and What Actually Is)
This is a guest blog by Simply Lynn’s Creative. Quick gut-check for you: when you think about your boutique’s “brand,” what comes to mind first? If your answer is your logo, your colors, or that font you finally landed on after twelve hours in Canva, you’re not alone. That’s where 90% of boutique owners I… Read more: Boutique Branding: Why Your Logo Isn’t the Whole Brand (and What Actually Is)
