Diversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode!
The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her life and business. Since last being on the show in Season 2, Taylor has been busy! She’s gotten married, become a mom, moved storefronts and started several other businesses.
We talk about how The Tiny Closet has evolved throughout the last seven years, her evolution as a business owner and boss, adapting to a changing industry, how to find new channels of income, breaking into wholesale, and the ins and outs of social media , among other things!
Resources Featured In This Episode:
- Taylor Jones McClellan: Instagram
- The Tiny Closet: Website | Facebook | Instagram | TikTok | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- 2024 Boutique Boss Planner
- Small Business Marketing Handbook
- Boutique Hub Black
- Hubventory.com
>> If You Don’t Adapt, It’s Not Going To Work – LISTEN NOW ON iTunes <<
>> If You Don’t Adapt, It’s Not Going To Work – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan
- The evolution of The Tiny Closet
- Building and leveraging your personal brand
- Diversifying revenue streams
- How to adapt to a changing industry
- Work life balance
- Building the right team
- Social media marketing
- Retail business education
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 9, 2024
Do you love the details of If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: Should You Open a Second Boutique Location? | (Part 1)
Should you open a second location—or go all-in on online? Before you expand, Sara Burks is here discuss four things every retailer needs to assess: your customer, your why, your time, and your passion. Too often, retailers expand because they overbought inventory, found an available building, or simply feel like they need to grow. But… Read more: Five Minute Friday: Should You Open a Second Boutique Location? | (Part 1) - Q4 Retail Strategy: How to Finish 2026 With More Sales, Profit & Less Overwhelm
Q4 has a funny way of going from “we have plenty of time” to “HOW is it already November?!” For boutique and retail business owners, the final months of the year can be some of the biggest sales opportunities of the year. But more opportunity can also mean more inventory, more marketing, more customers, more… Read more: Q4 Retail Strategy: How to Finish 2026 With More Sales, Profit & Less Overwhelm - #827: Boutique Marketing That Converts: TikTok, Content & Knowing Your Customer
What can you really build with just $3,000? Madison Johnson-Hurt started Ivory Road Boutique at 21 years old with $3,000, grew from a bedroom business into a storefront, expanded into a 3,000-square-foot location, and built a customer base that now reaches far beyond her hometown. But her growth didn’t come from simply buying more inventory.… Read more: #827: Boutique Marketing That Converts: TikTok, Content & Knowing Your Customer


