Keiauna was ahead of the game starting her mobile boutique in 2014. She now also runs a brick and motor and online boutique. Keiauna goes over how you must evolve to thrive in your business. This includes hiring, outsourcing, and pricing for profit. But that’s not all, tune in to get all the details!
>> EPISODE 323 – LISTEN NOW ON iTunes <<
>> EPISODE 323 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
MAIN POINTS IN YOU MUST EVOLVE TO THRIVE
- Build a community, it’s not just about selling clothes.
- Buying is more than getting all the pretty things. You need a strategy to be profitable.
- Remove the emotional attachment from your inventory. View it as $20 bills hanging on those hangers.

FAVORITE QUOTES
“What I love most is that my business is a community.” -Keiauna White

“You need to keep showing up consistently.” -Keiauna White
Keiauna’s Information:
Website:Â beyoutifulonwheels.com
Instagram: @beyoutifulonwheels
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: July 20th, 2021
Do you love the details of You Must Evolve to Thrive? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): The Ins & Outs of BusinessWhat if you could sit down on the couch with other boutique owners and just talk about what’s really working right now? Welcome to a brand new Five Minute Friday series —Couch Conversations! In this first episode, Ashley Alderson and Sara Burks break down the IN vs OUT shifts for 2026, from content creation to… Read more: Five Minute Friday (Couch Conversations): The Ins & Outs of Business
- Feeling Stuck in Your Boutique? 7 Signs You’re Ready for Summit
Feeling stuck in your boutique—even though you’re doing everything “right”? You’re not alone. In this blog, we break down 7 clear signs your business has outgrown its current strategy and what to do next. If you’re ready for more clarity, better systems, and real growth, Boutique Summit 2026 might be exactly what you need. - #804: The Ultimate Market Buying Tool Every Boutique Owner Needs
What if the biggest inventory mistakes in your business are happening before the product ever arrives? Ashley Alderson is joined by Ulla Hald, founder of FAVES, to talk about how boutique retailers can buy smarter by planning ahead, tracking purchases in real time, and staying on top of what’s ordered, what’s arriving, and what still… Read more: #804: The Ultimate Market Buying Tool Every Boutique Owner Needs