Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips!
>> EPISODE 319 – LISTEN NOW ON iTunes <<
>> EPISODE 319 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Episode Run Down:
00:02:38 Iron Man
00:08:54 SEO Basics
00:17:01 Backlinks
00:21:58 Keywords
00:27:25 Making an SEO Plan
00:39:21 Working with Ad Agencies
Today’s episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub
Main Points in SEO Strategy for Boutiques
- Google my business is important. Make sure your best customers are leaving reviews.
- You can bring tons of traffic to your website, but if the page isn’t good their not going to buy.
- Make sure the ad companies are reporting ROAS (Return On Advertising Spend) to you, otherwise that’s a red flag.
Favorite Quotes in SEO Strategy for Boutiques
“You don’t advertise unless it generates a return.” -Jeff Fenn

“Organic traffic will increase with SEO. Your page itself is what determines sales.” -Jeff Fenn
Learn more about SEO and so much more inside of Retail Bootcamp!
Use these proven strategies, ideas, and systems to create the time you need to scale your company, build new traffic, profit, create lasting customer relationships and lead your business into a new future.
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 22nd, 2021
Do you love the details of SEO Strategy for Boutiques? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Creating a Space that Sells: The Boutique Hub Showroom in Dallas
You know that moment when a space just works—it draws people in, makes them stay, and actually helps you sell more? That’s exactly what this showroom transformation was designed to do. In this behind-the-scenes look at The Boutique Hub showroom in Dallas, we’re breaking down how intentional design—from bold colors to photo-worthy moments—can turn any retail or showroom space into an experience your customers won’t forget (and won’t stop talking about). - #811: Turning a Side Hustle into a Sustainable Business
What does it actually take to build a boutique business that lasts — not just for a season, but for decades? Jennifer Kok of Next Wave Business Coaching joins Ashley to share the lessons she learned after building, scaling, and eventually selling her bakery business after 20 years. Jennifer breaks down the systems, mindset shifts, and leadership principles that helped her create a sustainable business instead of just another hustle. - Five Minute Friday: How to Design a Boutique That Increases Sales: 10 Must Have Features
In this Five Minute Friday, Joell from JR Visual Design breaks down the top design and functional features every boutique owner should be thinking about when creating or updating their retail space. From fitting rooms and lighting to merchandising fixtures and backroom organization, this episode focuses on the details that directly impact customer experience, daily operations, and sales.