Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.
>> EPISODE 320 – LISTEN NOW ON iTunes <<
>> EPISODE 320 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Episode Rundown:
- 00:01:47 Erik’s Background
- 00:06:22 ROAS
- 00:14:55 How IOS changes will affect You
- 00:27:34 What Metrics Matter the Most
Main Points in How to Drive Traffic to Your Online Store
- Look at much you are spending, how much revenue you are driving, and how much growth you are getting.
- Don’t put all your eggs in the Facebook basket, diversify your marketing strategy.
- Once you accept there are going to be problems in your business, the more resilient you will become.
Favorite Quotes in How to Drive Traffic to Your Online Store
“All marketing should be an investment. If it’s not an investment, don’t do it.” -Erik Huberman
“Think about marketing like a portfolio strategy. You want to be diversified. You don’t want to have all your eggs in one basket.” -Erik Huberman
“Partnerships are a very understated, they are big way to grow.” -Erik Huberman
Erik’s Information:
Website: https://www.erikhuberman.com/
Instagram: @hawkemedia @erikhuberman
2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 28th, 2021
Do you love the details of How to Drive Traffic to Your Online Store? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Sales Tax & Nexus Simplified
Sales tax and nexus can feel like one giant headache — but it doesn’t have to be. If you sell across state lines, even online, you’re expected to collect and remit sales tax based on where your customers live… and those rules change constantly. Understanding when you’ve triggered nexus (and in which states) is the key to staying compliant and avoiding costly penalties. This guide breaks it all down in simple terms, so you can finally feel confident about what you owe, where you owe it, and how to stay ahead of it. - The Ultimate Year-End Checklist for Boutique OwnersWe are so excited to be bringing you some tips to make rolling into 2026 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more! Â
- Demystifying Credit Card Processing: Rates, Fees, and What They Mean for Your BusinessCredit card processing can feel confusing, but it doesn’t have to be. This guide breaks down the different pricing models, explains what interchange fees actually are, and shows you how to calculate your true monthly processing cost so you can make smarter financial decisions for your business.
