Learn how to boost traffic to your boutique organically with this SEO strategy for boutiques. Jeff goes over backlinks, keywords, and how to not get ripped off by ad agencies. Get ready to take some notes because this episode is packed with easy-to-follow SEO tips!
>> EPISODE 319 – LISTEN NOW ON iTunes <<
>> EPISODE 319 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Episode Run Down:
00:02:38 Iron Man
00:08:54 SEO Basics
00:17:01 Backlinks
00:21:58 Keywords
00:27:25 Making an SEO Plan
00:39:21 Working with Ad Agencies
Today’s episode was brought to you by Management One. Follow this link to learn more: https://www.management-one.com/boutique-hub
Main Points in SEO Strategy for Boutiques
- Google my business is important. Make sure your best customers are leaving reviews.
- You can bring tons of traffic to your website, but if the page isn’t good their not going to buy.
- Make sure the ad companies are reporting ROAS (Return On Advertising Spend) to you, otherwise that’s a red flag.
Favorite Quotes in SEO Strategy for Boutiques
“You don’t advertise unless it generates a return.” -Jeff Fenn

“Organic traffic will increase with SEO. Your page itself is what determines sales.” -Jeff Fenn
Learn more about SEO and so much more inside of Retail Bootcamp!
Use these proven strategies, ideas, and systems to create the time you need to scale your company, build new traffic, profit, create lasting customer relationships and lead your business into a new future.
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 22nd, 2021
Do you love the details of SEO Strategy for Boutiques? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: A New Era of Retail Education: Inside Retail Bootcamp Accelerator
Feeling overwhelmed by all the things you’re supposed to do to grow your boutique? Wondering how to turn information into actual implementation? Ashley Alderson and Sara Burks pull back the curtain on one of the BIGGEST changes inside the Boutique Hub: the launch of the Retail Boot Camp Accelerator. Built from years of working with… Read more: Five Minute Friday: A New Era of Retail Education: Inside Retail Bootcamp Accelerator - Retail Bootcamp Accelerator: Why We Reimagined Retail Coaching for Today’s Retailer
The pace of retail is changing. Faster trends. Faster technology. Faster shifts in customer behavior. And while information has never been more accessible, many retailers are finding themselves more overwhelmed than ever. For the past eight years, Ashley Alderson and Sara Burks have coached thousands of boutique owners through Retail Bootcamp. They’ve helped retailers navigate… Read more: Retail Bootcamp Accelerator: Why We Reimagined Retail Coaching for Today’s Retailer - #814: Retail Summer Strategy: Do This to GROW Your Boutique!
Are you leaving money on the table during the summer slow season? June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall. Ashley Alderson and Sara Burks break down exactly how to spend the “J months” wisely. They discuss how to… Read more: #814: Retail Summer Strategy: Do This to GROW Your Boutique!


