Retail Bootcamp Enrollment is Open! 
Calling all manufacturing and wholesale friends, this episode is for you! Today I’m joined by Stephanie McTigue, owner of CoFi Leathers and a busy mom who has built an incredible brand of women’s leather handbags and sneakers. We’re going behind the scenes to hear how she built not just a beautiful brand, but also a sustainable one.
Listen in as Stephanie shares what it means to be a sustainable brand in today’s day and age, how she ensures that her product quality is always second to none, and why she believes that there is room for everyone in the industry to be successful. We also dive into the story behind the brand and talk about how Stephanie approaches being successful in both business and family life.
>>Building a Sustainable Brand in a Modern World– LISTEN NOW ON iTunes <<
>>Building a Sustainable Brand in a Modern World– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Building a Sustainable Brand in a Modern World
- What led Stephanie to get into the leather business.
- Her process for ensuring stellar product quality.
- What her most successful stores have in common.
- What Stephanie wishes she would have known sooner for trade shows.
- The best mistake she has made in her journey so far.
- What it means to have a sustainable brand.
- How Stephanie approaches being successful in business and at home.
- The habits and routines she finds to be helpful at home and in business.
Resources Featured In This Episode:
Favorite Quotes from Stephanie McTigue
“The more people love the product or use it themselves, the better they can sell it.” – Stephanie McTigue [12:35]
“I believe the best way to sell a product is to own it yourself.” – Stephanie McTigue [12:55]
“There’s enough room for everyone to be successful.” – Stephanie McTigue [15:35]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 16th, 2022
Do you love the details of Building a Sustainable Brand in a Modern World? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Power of Story, Style, and Sisterhood in Boutique Retail
Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-2008 recession, they share how these experiences crafted their resilience and work ethic. Get ready to be inspired as they recount their journey from playtime in the boutique aisles to orchestrating its expansion after college, proving that perseverance and adaptability can indeed breed success even in the most challenging economies. - Back to School Marketing Ideas
Back to school season is the second busiest shopping season of the year! How are you going to capitalize this year? This time of year is going to be here before we know it, so its time to get busy prepping! Back to school time is a perfect opportunity to host an event or run a sale to attract new customers for the busy shopping season. Lets get into our top back to school marketing ideas! - What to Do When No One Buys: Pricing, Pitching & PivotingWhat if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques.
