Do you ever wake up in the middle of the night with fears and worries about your business? Well, you’re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we’re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
>>Text Message Marketing Mastery– LISTEN NOW ON iTunes <<
>>Text Message Marketing Mastery– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Text Message Marketing Mastery with Jane Kasper
- What is changing in the world of text marketing.
- How to track text messaging.
- What has changed in the laws and regulations with text messaging.
- The number one thing that holds up text messaging campaign buildouts.
- Best practices for text messaging campaigns.
- What gated products are and how they affect text messaging.
- The easiest ways to grow your list within the regulations.
Resources Featured In This Episode:
- Jane Kasper Cochrane: Website | Facebook
- How to Master Email and Text Marketing
- Glow Group Tutorials
- Rural Haze Boutique: Website | Facebook | Instagram
- Save the Date: Boutique Summit 2023
Favorite Quotes from Jane Kasper
“We don’t like to use the term ‘attribution’—we like to use the word ‘affiliation.’” – Jane Kasper [6:55]
“The easiest way to grow your list is through your pop-up.” – Jane Kasper [22:50]
“Know your audience and do your research.” – Jane Kasper [24:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper ? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday (Couch Conversations): What No One Talks About in BusinessWelcome back to Five Minute Friday – Couch Conversations! Today’s conversation dives into something no one talks about enough… the loneliness that can come with building a business. You’ll learn: The pressure to always show up and look successful Why it’s hard to share your wins (and losses) with others Feeling isolated in your own… Read more: Five Minute Friday (Couch Conversations): What No One Talks About in Business
- Marketing You’d Swipe Right On
What if your marketing tools actually made your job easier? This guest post from SellSavvy breaks down how smarter systems, better support, and real deliverability can turn email marketing into something simple, sustainable, and effective. - Painted Tree Closing: A Resource Guide for Vendors & Retailers Navigating What’s Next
Everything changed overnight—and now you’re left figuring out what’s next. If you were a Painted Tree vendor, you’re likely navigating inventory, contracts, and a sudden shift in how you sell. This guide breaks down exactly what to do next, from stabilizing your business and getting online to reconnecting with your customers and creating new revenue streams. Plus, access free tools and a complimentary website audit to help you move forward with clarity, confidence, and a real plan.
