Email is still one of the most effective marketing strategies. In today’s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that’s not all, tune in to get all the details on how to master email and text marketing.
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Main Points in How to Master Email and Text Marketing
- Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!
- Start with cleaning your email list. This will improve your open rate!
- Don’t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.
Favorite Quotes
“People love to know the business. If not, they would be shopping with Macy’s. But they are shopping with us because of us. -Jane Kasper
“Make sure your emails are between 2-4 sentences.” -Jane Kasper
Jane’s Information:
Instagram: @ruralhaze
Facebook: Rural Haze & Glow Group
Glow Group Pricing:
Special discount for the podcast listeners:
1. $100 off your first month of campaigns
2. 10% off your buildout
Contact the Glow Group team here:Glow Group
Learn more about Hubventory here: https://hubventory.com/
Learn more about 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: August 17th, 2021
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