How to Master Email and Text Marketing

Not a member?

How to Master Email and Text Marketing

Email is still one of the most effective marketing strategies. In today’s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that’s not all, tune in to get all the details on how to master email and text marketing.

>> EPISODE 327 – LISTEN NOW ON iTunes <<

>> EPISODE 327 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Main Points in How to Master Email and Text Marketing

  1. Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!
  2. Start with cleaning your email list. This will improve your open rate!
  3. Don’t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.

Favorite Quotes

“People love to know the business. If not, they would be shopping with Macy’s. But they are shopping with us because of us. -Jane Kasper

“Make sure your emails are between 2-4 sentences.” -Jane Kasper

Jane’s Information:

Instagram: @ruralhaze

Facebook: Rural Haze & Glow Group

Glow Group Pricing:

Special discount for the podcast listeners:

1. $100 off your first month of campaigns

2. 10% off your buildout 

Contact the Glow Group team here: Glow Group

Learn more about Hubventory here:

Learn more about 2022 Boutique Boss Planner here:

Join the Hub for more training, information, and connections.

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: August 17th, 2021
Do you love the details of How to Master Email and Text Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent posts:

  • The Boutique Hub at MAGIC Nashville
    We are heading to Nashville and can’t wait! The Boutique Hub Team is excited to partner with MAGIC at their inaugural Nashville event. Here’s everything you need to know about attending…
  • The Boutique Hub at the March Dallas Markets
    The time has come for the March 2024 Dallas Markets and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
  • Growing Your Boutique on Instagram
    Instagram is one of the most powerful platforms in the world to build your brand, increase your sales, and grow your retail business. A successful content strategy can change your business forever! Here at the Boutique Hub, we are dedicated to helping retailers grow and succeed in every aspect of business. Here are our top 5 tips for growing your boutique on Instagram! 


Never grow alone. Join the community that gets it.

Skip to content