Email is still one of the most effective marketing strategies. In today’s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that’s not all, tune in to get all the details on how to master email and text marketing.
>> EPISODE 327 – LISTEN NOW ON iTunes <<
>> EPISODE 327 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How to Master Email and Text Marketing
- Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!
- Start with cleaning your email list. This will improve your open rate!
- Don’t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.
Favorite Quotes
“People love to know the business. If not, they would be shopping with Macy’s. But they are shopping with us because of us. -Jane Kasper
“Make sure your emails are between 2-4 sentences.” -Jane Kasper
Jane’s Information:
Instagram: @ruralhaze
Facebook: Rural Haze & Glow Group
Glow Group Pricing:
Special discount for the podcast listeners:
1. $100 off your first month of campaigns
2. 10% off your buildout
Contact the Glow Group team here:Glow Group
Learn more about Hubventory here: https://hubventory.com/
Learn more about 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 17th, 2021
Do you love the details of How to Master Email and Text Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- How to Be a Good Retail Neighbor
Today, I want to share a short and sweet message on how to be a good neighbor—a crucial topic that often comes up in our membership community at the Boutique Hub. Whether you’re a retailer or a wholesale business owner, building good relationships with your neighbors can significantly impact your business. - The Best Shop Small Event for Retailers
Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. - Fall Promotion Ideas for Small Business Retailers
With back-to-school shopping, Halloween, and the lead-up to the holiday season, autumn provides ample opportunities to captivate your customers and drive sales. Here are some fall-themed promotion ideas to help your retail business thrive this season.
