Email is still one of the most effective marketing strategies. In today’s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that’s not all, tune in to get all the details on how to master email and text marketing.
>> EPISODE 327 – LISTEN NOW ON iTunes <<
>> EPISODE 327 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How to Master Email and Text Marketing
- Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!
- Start with cleaning your email list. This will improve your open rate!
- Don’t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.
Favorite Quotes
“People love to know the business. If not, they would be shopping with Macy’s. But they are shopping with us because of us. -Jane Kasper
“Make sure your emails are between 2-4 sentences.” -Jane Kasper
Jane’s Information:
Instagram: @ruralhaze
Facebook: Rural Haze & Glow Group
Glow Group Pricing:
Special discount for the podcast listeners:
1. $100 off your first month of campaigns
2. 10% off your buildout
Contact the Glow Group team here: Glow Group
Learn more about Hubventory here: https://hubventory.com/
Learn more about 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 17th, 2021
Do you love the details of How to Master Email and Text Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- Christmas in July: Creative Ways to Clear Inventory & Generate Summer Sales
Feeling that mid-summer sales slump? Christmas in July is your chance to shake things up, clear out old inventory, and have a little fun while doing it. In this blog, we’re sharing quick promo ideas, event tips, and marketing inspo to help you boost cash flow and make space for fall, all without the holiday chaos. - The Boutique Hub is Heading to the PGA Buying Summit!The Boutique Hub is heading to the PGA Buying Summit in Frisco, TX for the first time, tapping into the fast-growing golf apparel market projected to hit $13B by 2032. Golf fashion is evolving beyond the course, creating big opportunities for boutique retailers. The Hub team will be connecting with brands, discovering new trends, and offering live education and retail audits at the event on July 28th. Boutique owners interested in athleisure, activewear, or preppy styles should consider adding golf-inspired looks to their lineup. VIP perks available through The Hub’s exclusive registration link.
- Slow Sales? Ask These 5 Why’s Before You Panic
Is your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
