Are you curious about what it takes to build a “mega boutique”? In today’s episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie’s brand is a shining example of the term “mega boutique,” a concept that’s been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years.
Listen as we dive deep into the intricacies of Leslie’s business model, discuss the powerful brand recognition she’s fostered, and explore how she’s skillfully utilized a recognizable model to become the face of The ZigZag Stripe. We also take a look at the tight-knit community that Leslie has built around her brand, the efficiencies she lived and died by, and how she managed inventory during a big move.
Resources Featured In This Episode:
- Leslie Hall: Website | Facebook | Pinterest | Instagram | TikTok
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- Retail Bootcamp
- The Boutique Hub Membership
- Hubventory.com
>>Mastering The Mega Boutique – LISTEN NOW ON iTunes <<
>>Mastering The Mega Boutique – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
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What You’ll Learn From Mastering The Mega Boutique
- How Leslie got into the boutique world.
- How she built her business around efficiencies.
- The process of building a warehouse and how they managed inventory during the transition.
- How she built a thriving community.
- Leslie’s tips for other boutique owners.
Favorite Quotes from Leslie Hall
“When you don’t have any other options, you learn to make it work.” – Leslie Hall [8:40]
“When that’s the only option you have, you figure it out.” – Leslie Hall [12:40]
“It was controlled chaos.” – Leslie Hall [15:45]
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: August 1st, 2023
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