I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub!
Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift line to a full-scale boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.
Today Megan talks about analyzing your business and making the big changes necessary to take it to the next level, as well as her market buying strategies, approach to collections, social media, seasonal promotions and creating life balance (which boils down to having processes in place and a team that you trust).
TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory available this week only on Hubventory.com.
Resources Featured In This Episode:
- Mezoozah: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>How to Analyze and Elevate Your Business – LISTEN NOW ON iTunes <<
>>How to Analyze and Elevate Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From How to Analyze and Elevate Your Business
- Looking at your business analytically and identifying opportunities for growth
- Dialing into your costumer and niche
- Planning collections and seasons
- Content planning and seasonal promotions
- How to approach buying at markets
- What to look for in team members
- Pitfalls to avoid as your business evolves
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 15th, 2023
Do you love the details of Mastering The Mega Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- “Mom, You’re Always Working” What to Do When Family Life and Business Collide
Have you ever heard the phrase, “When you aim at nothing, you’ll hit it every time”? It might sound simple, but it’s a powerful truth when it comes to running a successful retail business. At The Boutique Hub, we live by another variation of this idea: Only a tracked number will grow. If you’re not actively tracking the most important numbers in your business, you’re missing out on the opportunity to grow them. It’s not about being “good with numbers,” it’s about being intentional with your focus. Because when you consistently track something—whether it’s sales, traffic, or inventory—you naturally start to improve it. - The Six Layers of Retail You Need to Focus On in 2025
In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp. - Boost Your Boutique’s Google Ranking: 5 SEO Strategies That WorkIn today’s fast-moving digital world, even the most beautiful boutique won’t get found without a solid SEO strategy. In a recent Heart on Main Street webinar, Samantha Conner from The Boutique Hub shared five powerhouse SEO tactics that every retail store owner should be using to grow online visibility, attract dream customers, and ultimately drive more sales. If you’re serious about boosting your boutique’s Google ranking, this one’s for you.
