This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.
Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency.
In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.
Resources Featured In This Episode:
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- Â Wholesale Marketing Handbook
- State of Fashion: Website | [email protected] | 213.514.5888
- Ashley Alderson:Â Instagram
- The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- 2024 Trade Show Calendar
- How to Register for Market
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring HandbookÂ
- Boutique Hub Black
- Hubventory.com
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON iTunes <<
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
A Masterclass on Building and Scaling a Brand with Sam Paik
- The power of networking
- Why and how to build relationships with vendors
- Missteps to avoid when launching a line
- Establishing control in the production process
- Common struggles for new and growing brands
- Opportunities for collaboration and education
- Overcoming hardship and finding purpose
- Learning from failure
- Navigating changes in the fashion industry
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 30, 2024
Do you love the details of A Masterclass on Building and Scaling a Brand with Sam Paik? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: Sales Are Down… Now What?
Sales are down… so what should you actually do next? If you’ve ever had a slow day (or week) where your stomach drops, your heart starts racing, and you’re refreshing Shopify every 10 seconds… this episode is for you. Ashley breaks down exactly how to respond when sales dip — and why panic is the… Read more: Five Minute Friday: Sales Are Down… Now What? - The Boutique Hub at Atlanta Apparel Market
Make The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge and more - #803: How to Navigate Cash Flow, Inventory, and Survival SeasonsSponsored by Color Guru This episode is sponsored by Color Guru. Boutique Chat listeners receive $350 off Color Guru Academy with code: BOUTIQUE350. Learn more at: https://www.colorguruacademy.com/ _____________________ What do you do when your boutique hits one hard month… and then another… and another? In this episode, Ashley sits down with Jessica Brown of Pink… Read more: #803: How to Navigate Cash Flow, Inventory, and Survival Seasons
