Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley’s background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
>> EPISODE 301 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
KEY POINTS:
- There is enough success for everyone to go around. Practicing community over competition will only create a stronger and more profitable business.
- Stay focused on the good. Your words and thoughts will create your reality.
- Be authentic to yourself. Your people will find you!
FAVORITE QUOTES
“You have to remember employees are an investment. They are not an expense, when you find the right employees, they are an investment for your business.” -Ashley McPherson
“My theory on community over competition: There is enough success for anybody in this world that is willing to work for it.” -Ashley McPherson
“That feeling of positivity and community spreads like wildfire.” -Ashley McPherson
Where to find Ashley:
Instagram: @ashleyrebeccamcpherson & @macomaboutique
Facebook: Macoma Boutique
Website: https://macomaboutique.com/
Resources :
Alison Grooms on the Boutique Chat Podcast
2021 Boutique Marketing Bundle
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 15th, 2020
Do you love the details of Building Meaningful Relationships with Your Customers? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Reclaim Time Before Holiday Chaos Hits
The holiday season is the busiest and most profitable time of year for boutique owners and small business retailers. But let’s be honest: it can also be the most overwhelming. Between buying inventory, planning in-store events, running holiday promotions, and keeping up with daily operations, it’s easy to feel like there aren’t enough hours in the day. - The Boutique Hub at MAGIC NYCThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â
- How to Manage Your Open-to-Buy for the Holiday SeasonLearn how to manage your open-to-buy before holiday demand hits. Discover retail inventory planning tips to boost cash flow, avoid overbuying, and maximize boutique profits this holiday season.
