Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. Listen to Ashley’s background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!
>> EPISODE 301 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
KEY POINTS:
- There is enough success for everyone to go around. Practicing community over competition will only create a stronger and more profitable business.
- Stay focused on the good. Your words and thoughts will create your reality.
- Be authentic to yourself. Your people will find you!

FAVORITE QUOTES
“You have to remember employees are an investment. They are not an expense, when you find the right employees, they are an investment for your business.” -Ashley McPherson
“My theory on community over competition: There is enough success for anybody in this world that is willing to work for it.” -Ashley McPherson
“That feeling of positivity and community spreads like wildfire.” -Ashley McPherson
Where to find Ashley:
Instagram: @ashleyrebeccamcpherson & @macomaboutique
Facebook: Macoma Boutique
Website: https://macomaboutique.com/
Resources :
Alison Grooms on the Boutique Chat Podcast
2021 Boutique Marketing Bundle
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: February 15th, 2020
Do you love the details of Building Meaningful Relationships with Your Customers? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises
What does it take to turn a high school side hustle into a thriving retail brand, wholesale business, and nationally recognized name? Ashley Alderson sits down with John Mark Sharpe (John Mark Enterprises) as he shares the incredible journey from selling wreaths out of a guest bedroom to building a multi-location business, launching a successful… Read more: #817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises - Denim & Diamonds: Everything You Need to Know About the Boutique Summit 2026 Closing Party
After two incredible days of learning, networking, and growing your business, it’s time to celebrate. Join us for the official Boutique Summit 2026 Closing Party—an evening filled with great food, live music, new friendships, and plenty of unforgettable moments. Whether you came with your team or arrived knowing no one, this is one of the… Read more: Denim & Diamonds: Everything You Need to Know About the Boutique Summit 2026 Closing Party - Five Minute Friday: How Boutique Owners Can Create More Motivated Employees
Why do some employees take ownership while others just go through the motions? The answer isn’t usually more rules, more checklists, or more micromanagement. The most motivated teams understand the purpose behind their work, know how success is measured, and feel empowered to contribute to the outcome. Sara Burks shares 3 PRACTICAL WAYS to motivate… Read more: Five Minute Friday: How Boutique Owners Can Create More Motivated Employees


