Jocelyn McClellan is an entrepreneur who has built multiple online businesses, an influencer with over 100,000 followers on YouTube and Instagram, and a true go-getter. She has been a speaker at the virtual Boutique Summit, attended Retail Bootcamp, trained in the Boutique Hub, and now I’m so excited to also have her on the podcast!
Grab a pen and notebook and listen in as Jocelyn shares so many tidbits in this episode, including the importance of authenticity and trust in the online space, how she cultivates that trust among her customers, and why she values community over competition. We also dive into some of the easy things that boutique owners should avoid to be successful, and Jocelyn tips to reach out to influencers you want to work with.
>>Cultivating Community Over Competition – LISTEN NOW ON iTunes <<
>> Cultivating Community Over Competition – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn In Cultivating Community Over Competition:
- Why Jocelyn focuses on authenticity online.
- How learning to trust herself has propelled her success online.
- Her strategy with direct sales.
- How to successfully work with other boutique owners.
- How to reach out to influencers.
- Why Jocelyn decided to start her own boutique while still collaborating with others.
- How boutique owners can make sure they’re hitting the mark for customers.
- What community over competition really means.
Favorite Quotes
“I had to come to terms with trusting myself and learning to love myself all over again.” – Jocelyn McClellan [7:25]
“I never want anybody to feel like they’re not good enough to talk to me, ever.” – Jocelyn McClellan [15:00]
“It pays to work with companies that you want to support.” – Jocelyn McClellan [20:30]
Resources:
- Jocelyn McClellan: Instagram | YouTube
- Fit Mission Makeup
- Joce By Design
- The Boutique Summit 2022
- Today’s episode was brought to you by Comment Sold click here to learn more: https://try.commentsold.com/partners/the-boutique-hub/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 15th, 2022
Do you love the details of Cultivating Community Over Competition? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck
What’s really keeping your business from growing? It probably isn’t your budget, your competition, or even your experience. It’s the beliefs you’ve accepted as truth. Samantha Conner shares three mindset shifts that separate business owners who stay stuck from those who continue to grow. Learn why waiting until you feel “ready” costs opportunities, how preparation… Read more: Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck - #819: What 50+ Years in Boutique Retail Can Teach Today’s Store OwnersCan a boutique really survive for more than 50 years? Starting with just three pieces of jewelry in 1970, Linda Winter built Accessories With a Flair and Hair into a unique business that combines apparel, accessories, hair services, wigs, skincare, and personal styling. In this conversation, she shares the mindset that has helped her navigate… Read more: #819: What 50+ Years in Boutique Retail Can Teach Today’s Store Owners
- Five Minute Friday: The Psychology Behind Customer Loyalty and Higher SalesWant customers to buy more without feeling pushy? When people receive value first—whether it’s a small gift, helpful advice, premium content, or an unexpected surprise—they’re naturally more likely to trust your brand and return the favor. Samantha Conner shares practical ways retailers and wholesale brands can use reciprocity to build stronger customer relationships and increase… Read more: Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales
