Our very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important components of each of these layers specific to 2024.
As we all know, the tides are changing, and we want to ensure that you are set up for success in the new year! None of us are in the business of competing with the likes of Shein and Temu, so it’s essential to set yourself apart and make changes as your customer changes to meet their needs.
Our biggest annual educational program at The Hub is Retail Bootcamp (think college for boutique owners!), and Retail Bootcamp is designed around these six layers. Throughout the 14 weeks of Retail Bootcamp, we break down each of these layers and their components, Sara and I do live coaching sessions, plus we’re joined by more than 50 industry experts. Enrollment is now open for 2024! Click the link below to learn more about Retail Bootcamp and enroll today! Best of all, once you sign up, you have lifetime access to participate each semester.
Resources Featured In This Episode:
- Retail Bootcamp
- Sara Burks:Â Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Summit 2024
- 2024 Boutique Boss Planner
- Small Business Marketing Handbook
- Boutique Hub Black
- Hubventory.com
>> Key Components of the Six Layers of Retail in 2024 – LISTEN NOW ON iTunes <<
>> Key Components of the Six Layers of Retail in 2024 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in Key Components of the Six Layers of Retail in 2024
- What are the six layers of retail?
- Building a strong base for your business
- Protecting your business for growth
- Surveying your customer and what they need
- Fixed mindset vs. growth mindset
- Four areas of foundation: company vision, branding, mindset and productivity, operations and processes
- Products and profit: financial management, inventory management, profit planning
- Tracking the right data and making your data work for you
- Defining your company values
- Hiring, Review and Firing Processes
- Setting your business up for success in 2024
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 2, 2024
Do you love the details of Key Components of the Six Layers of Retail in 2024? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #809: How to Win with Ads in the New Algorithm EraMarketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on… Read more: #809: How to Win with Ads in the New Algorithm Era
- Five Minute Friday (Couch Conversations): What is a Boutique?
In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them. - Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront.